April 2015 - Page 3 of 5 - Freeport Press

17 April 201517 April 2015|design, Magazine, Print

When the Museum of Fine Arts, Houston (MFAH) realized their monthly membership magazine wasn’t engaging its readers, they called in Austin design firm Pentagram for a reboot. The result is h Magazine, a stunning title that builds its editorial content...

Meet Unica, the Urban Legend of Fonts

17 April 201517 April 2015|design

It was a perfect example of the right thing at the wrong time. Back in the ‘70s the Swiss type foundry that created Helvetica set about making a follow-up font that would translate to phototypesetting and fix some of Helvetica’s...

Take This One in Your Carry-on

16 April 201516 April 2015|Magazine, Print

Last week we mentioned Smithsonian’s new publication, designed to appeal to the “cultural traveler,” as part of an article on what’s different about magazines these days. As the launch date of Smithsonian Journeys approaches (April 21, but who’s counting), we...

Facebook to Escalate a Bidding War for Native Content?

15 April 201515 April 2015|content, Digital, Editorial, Social Media

Is Facebook poised to start a bidding war with Google? It could be, judging from a recent patent application filed by the Zuckerberg et al. “The patent application,” notes Business Insider’s Lara O’Reilly, “details an ad exchange that combines an...

Readers Not Loving the Content Treadmill

15 April 201515 April 2015|content, Website

The goal is sound: to keep the reader on the site, forestalling their inevitable bounce by feeding a running supply of story after story. To achieve this kind of stickiness, many publishers have incorporated the idea of the “infinite scroll”...

And the Winners in the Magazine Wars Are…

14 April 201514 April 2015|Magazine, Print, publishing

“While mainstream magazines, from Dolly to New Idea and the various ladies' mags have been bleeding readers in recent years, many niche magazines, with far smaller print runs and far higher cover prices, are flourishing,” writes Clare Kermond in...

Catalogers – Is FSS Shredding Your Mail?

14 April 201514 April 2015|Catalog, Print, USPS

“Catalogs are being damaged so frequently in the mail that one company has turned the problem into a new business venture,” writes D. Eadward Tree in Damaged Catalogs Spark New Business Idea. “[US Monitor] is now offering to tell its...

Husni on “The Epiphany” of 2015

13 April 201513 April 2015|Magazine, Print

It’s the conundrum of today’s media brands; how to be platform agnostic, while at the same time providing for an audience that is platform specific, according to Samir “Mr. Magazine” Husni. Understanding this key element is the critical factor for...

What’s Different About Magazines Today

13 April 201513 April 2015|Magazine, Print

Last week we mentioned Mr. Magazine’s launch monitor, citing 69 new titles (recurring and specialty) that launched in March. And April is looking to be an even more exciting, with “a flurry of new launches” according to Keith J. Kelly...

From Mass Market to Niche: The Magazine Move Continues

10 April 201510 April 2015|Magazine, publishing

“While mainstream magazines are seeing sales fall, and long-standing titles such as Loaded are printing their final issues, the world of niche, independent mags is going from strength to strength,” writes Ruth Jamieson in The Guardian. “Instead of trying to...

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