Freeport Press Blog

Insights and industry news from
printing experts

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

What’s Between Your Issues Could Make (or Break) You
We are seeing it happen in a range of niches. Monocle has launched into retail;...
Mr. Magazine: Why Humanity Needs Magazines
Why do we still need magazines in this day and age of unfettered access to...
10 Magazine Covers That Just Shouldn’t Have Happened
Bill Gates spinning a floppy disk on his finger; a disembodied Jeff Bezos in a...
GQ Magazine Raises Price, Sells More Copies
Maybe it’s counterintuitive to the old-school marketers, but it seems that price is not the...
Put A Ring On It…Print Ads Still Engage
A few days ago we published an article on the weird science behind ad effectiveness,...
Ad Blocking Billions: What’s Really at Stake
We fast forward through the commercials, watch advert-free streaming TV, and pay a small fee...
That Bloated Mobile Feeling
[responsive][/responsive] Before (left) - with ads, After (right) - without ads & bloat It won’t...
The Most Beautiful Magazine on the Planet?
“If ever one needed reassurance about the resilience of print, it is to be found...
The Art of Lingering
Margie Dana is an unabashed catalog fan, and admits to lingering over the pages of...
The Weird Science Behind Ad Effectiveness
Scientific research gives us new cold, hard facts on how human brains interact with advertising…and...