Oct 30
Oct 30

Apps and Oranges for Print Magazines

With an estimated 50% of the adult population expected to own tablets in the next three years, you’d think that digital magazines would be making up an ever more massive chunk of magazine circulation figures. You’d think, but you’d be wrong. Lucia Moses ponders this and other intrigues of the... read more →
Oct 30
Oct 30

Is Native Advertising Hitting a Wall?

That’s the question being asked by Adweek’s Lucia Moses in a recent article about the roadblocks of native advertising. Stating in no uncertain terms that “clients and agencies need to get out of the way,” Moses paints a picture of borderline chaos in the creative world as “marketers and publishers... read more →
Oct 28

Glossy Magazine Hotness 2013

Oh, the stories we tell ourselves. Like the one about magazines being dead or the only way to survive in publishing is to move to an all-digital platform. Nothing but new age silliness, if you read between the lines penned by The Media Guy -- aka Simon Dumenco -- in... read more →
Oct 28

Still Bewitching – Magazines Engage!

In spite of (or maybe because of?) the time we spend in front of our electronic devices, print magazines still create more engagement and ad receptivity than Internet or television. In a recent article by Print in the Mix, the author cites Experian Marketing Services Multi-Media Engagement study, and points... read more →
Oct 25

Will Tweet for Leads

So for the non-tweeting members of our audience we have a special treat for you today. If you are on social media, but haven’t yet “figured out” Twitter, you are not alone. There are some critical differences between the way you engage on LinkedIn and Facebook compared to the engagement... read more →
Oct 24

Rhapsody in Print

United Airlines has gotten it right with their first-class in-flight magazine. Aptly named Rhapsody, the magazine is available only to people willing to pony up for first or business class seats. And that’s how it shall remain, according to publishing director Simon Leslie in an interview with Mr. Magazine. “The... read more →
Oct 24

Guardian Outputs One Ulysses a Day

Back in the early days of digital (sounds like so many years ago), a magazine deciding to publish a “digital edition” simply ported the content to their website and voila, they were digital publishers. Those simple days are gone, and with it the concept of fixed deadlines and publishing calendars.... read more →
Oct 23