The Real Superpower of Magazine Media is Engagement
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Put a ring on it. That’s what happens when your readers see you in print – they engage with you and your brand in ways that don’t happen online. Five years ago we shared some data on the engagement power...
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Ask Your Advertisers if their Customers Trust Social Media
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I know we call out Facebook a lot around here – but they certainly aren’t the only social platform taking fire lately. “As this chart from Statista shows, the Cambridge Analytica scandal seems to have resulted in a broader loss...
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Magazines Again Ranked Tops in Trust by Consumers
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“Getting the news” in our multi-channel world has gotten easier than ever – literally we carry access to just about any source with us at all times. At the same time, this ease has muddied the water about what sources...
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Why Brands Can’t Build Trust on Digital Alone
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It’s no picnic being a marketer these days. As Jeremy Kressman writes in Emarketer, “the methods and sources consumers use to vet products online is undergoing a significant shift.” “Even as some consumers place less trust in brand messages like...
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The One Thing Publishers Have that Can’t Be Copied…
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Media companies, increasingly losing control of their content distribution, site traffic and digital ad revenue, are scared. And as Charis Palmer points out in Editor and Publisher, they have good reason for their fear.“But there’s one thing some media companies...
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