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Tapping into Your Readers’ Passion… in a Print Magazine
27 April 2020|Magazine, Print
Can a magazine bring us to tears? It seems the answer is yes, according to Magnetic’s Sue Todd writing in Campaign. “A few weeks back, just before the total lockdown, as a small gesture to our advertising newsletter community we...
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Newsstands Hanging on During Stay-at-home Orders
22 April 2020|Magazine, Newsstand
Newsstands in NYC © 2010 JON CRISPIN You gotta hand it to the newsstand. It’s nothing if not resilient. In spite of a dysfunctional distribution model and declining sales over the years, they still exist and account for about 10%...
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Mood Matters… and so does the Medium
20 April 2020|Magazine, Print
If you’re anything like me, your mindset has been careening lately; concern, gratitude, anxiety, hope … instead of asking “how are you” the real question should be “where’s your head at?” This puts brands in a tricky spot … how...
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Gen Z and the Return to Real
15 April 2020|Magazine, Print
Something’s happening in our digitally-focused world, and it bodes well for print publishers. “In 2018, The New York Times noted a rise in food-based, small-run magazines that focus on printed products,” writes Chaymae Samir in Reuters. “Notably, most of the...
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How Indie Fashion Titles are Navigating COVID-19
14 April 2020|Magazine
While some indie titles are pivoting their content and keeping the presses running – like regional titles running special issues on healthcare front line workers, or foodie magazines highlighting creative solutions by local restaurants – the indie fashion world is...
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UK Magazine Subscriptions Surge during Pandemic
14 April 2020|Magazine, Print
During difficult times, the majority of people claim that focusing on their passions helps them cope. So it’s no surprise that right now many magazine publishers are reporting booming subscription rates and higher digital content audiences. “Much has been written...
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Publishing During a Pandemic Part 4… The Human Connection
07 April 2020|Magazine
My friend Samir “Mr. Magazine” Husni has been running a fascinating series on publishing in a pandemic, highlighting the publishers who are hitting it out of the park. A week ago I shared his post about Meredith's current thought leadership...
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Buy a Meal, Save a Restaurant
31 March 2020|Magazine, Print
Earlier this week I wrote about the need to save local bookstores, by ordering online or buying a gift certificate. Today, I’m reminded that local restaurateurs need the same kind of help. Allyson Mace is the founder and publisher of...
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Publishing in a Pandemic… True Thought Leadership from Meredith’s President
30 March 2020|Magazine, publishing
Leadership. It’s become a mantra of sorts, one of those terms we use without really giving it a lot of thought. In my world view, I have some trusted industry thought leaders I turn to again and again, including Samir...
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Real Estate Title Hits the Fabulous Forties
17 March 2020|Magazine, Print
When RISMedia created the National Relocation & Real Estate Magazine in 1985, it aimed to connect and educate industry pros in the relocation niche. “For a bargain $2.25, National Relocation & Real Estate, then a quarterly periodical, gave our readers...
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