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Why Digital Spells Death for Magazines
12 January 2017|Digital, Magazine, Print
The digital revolution has been blamed for everything from “kids these days” to widespread astonishment at our recent election results. It’s also been blamed for the demise of print and, in particular, printed magazines. And it’s hooey. Sure, the advent...
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Hey, Guys, the Millennials are Over Here!
10 January 2017|Magazine, Print
They were born with smartphones in their hands, and can’t even imagine balancing a checkbook on the back of a statement. Rotary phones? That’s cute. Go to a bank? Not if their lives depended on it. They’re the Millennials, and...
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Do Designers Have a Moral Mandate?
10 January 2017|design, Magazine, Print
Technology has, among other things, paved the way for mediocre design. One of the hallmarks of the digital age is the elimination of barriers; once those walls are down, anyone with a laptop can get in. At the same time,...
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Expect a Whole Lot of Love for Independent Magazines in 2017
09 January 2017|Magazine, Print
There’s a healthy dose of optimism when you talk to indie publishing experts these days; 2017 is shaping up to be a good year for the industry. Indie magazines – they’re the heart and soul of our industry, and they’ve...
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10 Magazines Every Book Lover Needs
05 January 2017|Magazine, Print
Ramp up your reading game this year with these great titles all about the world of books. For book lovers, keeping up on what’s new and what’s in the pipeline can become an obsession. Fortunately, there are several magazines out...
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Touchy: The Good Reason Brands are Going Back into Print
04 January 2017|Magazine, Print
It’s the right time to be leveraging the very real and highly lucrative nostalgia market. It’s a trend that’s been getting lots of coverage in the industry press – more and more titles are returning to print after a hiatus...
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The Curiously Tactile World of Monocle’s Tyler Brûlé
04 January 2017|Magazine, Print
"I’m having lunch with a living media dinosaur,” writes Eric Reguly, European bureau chief for The Globe and Daily Metro. “He should be extinct,” Reguly continues. “He believes in print and radio. He has no digital strategy to speak of,...
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Launching Your Brand’s First Magazine? Start Here.
03 January 2017|Magazine, Print
Print magazines for smaller brands are going to be HUGE this year. We’ve got some great tips on getting yours off the ground. If you’ve been paying attention to any of the marketing predictions for this year, you already know...
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2017: The Year Your Content Does THIS
27 December 2016|Magazine, Marketing, Print
Wondering what your content marketing should look like in 2017? In a word, it better get real. Good marketing content – king, queen, jack and aces of any successful brand strategy – is crucial in the digital age. And this...
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Why Success Eludes The Magazine App 
21 December 2016|Apps, Magazine
The digital newsstands are all but dead and yet publishers are still building new magazine apps. It doesn’t make sense.According to Bloomberg Media’s global head of digital, “apps are the new magazines.” Not so fast, say Esther Kezia Harding &...
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