Condé Nast Brings an Italian Staple to the Table in Print
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Call it the new European Invasion if you will. As Samir “Mr. Magazine” Husni reports, the British legacy brand The Spectator is once again available in the U.S. This has been followed closely by an Italian classic coming to our...
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Mr. Magazine and the “Lose Yourself” Experience
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As the American magazine industry approaches its 300th year in 2041, Samir “Mr. Magazine” Husni has a thought or two to share. “I know it may be disappointing to some of you that my forecast for the next 22 years...
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The Shortcut to Happiness Lives in a Magazine
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We all want to be happier. Entire industries are dedicated to helping us find ourselves, live fuller lives, and ultimately be a better-adjusted version of ourselves. Looking for a short cut? Pick up a magazine. According to an article in...
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Ground Control to Magazine Publishers…
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“Stop trying to be your competitor media, like cable. Be you.” That’s solid advice from Steve Smith writing in Folio:, in which he urged magazine publishers to realize they are NOT TV networks. The way forward as a publisher is...
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The Pledge to Change the Narrative in a Free-content Landscape
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Vince Shuley is one of us. A true magazine fan since he was a kid browsing the newsstands, he now works as a photojournalist for some of the best adventure print publications in that niche. “I was that kid who...
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Indie Publisher Thrives with an Eye on Quality
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John Walters has learned a thing or two in the 20 years he’s edited Eye magazine, a quarterly review of international graphic design of which he’s now a co-owner. “The former musician, who was one of the founders of the...
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Why Print is the Flea Market of the Modern Media Experience … in a Good Way
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You can spend a beautiful Saturday morning inside scouring eBay for finds, or you could meander through a vintage flea market and do your hunting in real life. The difference, according to Flea Market Home & Living Editor-in-Chief Lisa Marie...
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New “Road Grays” Title Knocks it out of the Park
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The world of sports publishing is an always-on, in-the-moment kind of experience on many levels. Instant score updates, apps that give the play-by-play, nonstop commentary on a host of media outlets. For Aaron Stahl, co-founder, editor and creative director of...
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Do Circulation Figures Even Matter Anymore?
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The marketing landscape is a multi-channel environment, and the modern consumer journey reflects this. Yet print and web metrics are still tightly siloed, notes Tim Langford in InPublishing, with print’s circulation figures often looking like the loser, as the industry...
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The Purpose of Print for Modern Marketers
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We share a lot about the “whats” and “hows” around print marketing – where it’s useful, how to be creative with it, what’s new in the world of print magazines and catalogs. But sometimes it’s helpful to sit back and...
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