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Apple Slamming the Lid Down on the Cookie Jar
20 September 2017|Advertising, Digital
For consumers who use Apple’s Safari browser, expect to see a lot fewer ads this fall when the new version is released. According to George Slefo in AdAge, “Apple will purge all their [cookie] data after 24 hours. Previously, marketers...
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What Hearst’s Digital President May Have Gotten Wrong
19 September 2017|Digital, Magazine, Print
He’s been called Hearst’s great digital disruptor. “When Troy Young came to Hearst in 2013 from Say Media, he was faced with the challenge of building the magazine division’s digital arm, a task that entailed disrupting the foundation of the...
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Publishing’s Not Dead; it’s Just Hung Over
11 September 2017|Digital, Magazine, Print
It was 2010, and Steve Jobs famously launched the iPad and ushered in what many expected to be the age of the digital magazine. The publishing industry, still reeling from the economic downturn, scrambled to engage a digital audience and...
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What’s Happening to Our Teens? A Troubling Wake-up Call
09 August 2017|Digital
Jean Twenge is not a nostalgist, stuck in a hopeless longing for the good old days. She’s a professor of psychology at San Diego State University who has been researching generational differences for more than 25 years. What she’s learning...
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Neuromarketing and the Direct Mail Advantage
31 July 2017|Digital, Paper, Print
“How many unread emails are in your inbox right now?”It’s an interesting question, posted by Samantha Owens Pyle in The Business Journals.And she has a follow-up for those ‘inbox zero’ types (like me), as she asks “how many emails from...
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The “Print Proud, Digital Smart” Mantra
24 July 2017|Digital, Magazine, Print
Print is a lot of things to a lot of different people: For those of us who are true print geeks, the unabashed love of the medium comes from an emotional connection to ink on paper - the way it...
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Why Thinking Like a Digital Marketer Can Help You Sell Print Ads
24 July 2017|Advertising, Digital, Magazine, Print
For D. Eadward Tree, the print magazine industry has a fantastic opportunity right now…and most publishers just aren’t ready to take advantage of it. Tree, writing in Publishing Executive, explains that the massive realities of digital ad fraud have marketers...
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What Magazine Content Does Really, Really Well
11 July 2017|content, Digital, Magazine, Print
Regardless of whether it’s in print or on digital, magazine media outperforms other media in several key areas. “Their particular sweet spot is to act as a key driver of the metrics that help consumers understand what sets one product...
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No, the Whole Ad Industry Hasn’t Gone Digital
05 July 2017|Advertising, Digital, Print
You might think that the majority of ad spend is pouring into the coffers of Google, Facebook and other digital channels – and in truth, they are reaping in the lion’s share of the digital side of things. Yet worldwide,...
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Not Just Fake, But Cheap and Easy Too
21 June 2017|Digital, News
Want to spread a little disinformation? Feel like riling up your political opponents with some unsubstantiated innuendo? You’re in luck.  According to a new study, it’s laughably easy to get into the fake news game. “A new report from the cyber security...
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