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And the Digital Pendulum Takes a Big Swing Back
29 November 2017|Advertising, Digital, Print
Talk about a pendulum swing. Wow.It wasn’t all that long ago we saw stories everywhere about how digital was killing off print. I’ll admit we got a bit tired of the hysterics; in fact, we were already rolling our eyes...
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Why Brands Can’t Build Trust on Digital Alone
28 November 2017|Digital
It’s no picnic being a marketer these days. As Jeremy Kressman writes in Emarketer, “the methods and sources consumers use to vet products online is undergoing a significant shift.” “Even as some consumers place less trust in brand messages like...
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Dear Digital, The Honeymoon’s Over
27 November 2017|Digital, Print
“Ten years after the iPhone first swept us off our feet,” writes David Sax in the New York Times, “the growing mistrust of computers in both our personal lives and the greater society we live in is inescapable.”Sax notes the...
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Reader’s Digest and their Digital-to-Print Health Guide
21 November 2017|content, Digital, Magazine, Print
The digital-to-print trend continues, this time in Reader’s Digest. “Reader’s Digest is publishing a unique issue this week, curating its most successful digital health content to create a special ‘Ultimate Health Guide’ print issue,” explains Sara Guaglione in Media Post. “The...
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Digital’s No Good Horrible Rotten Year … and What It Could Mean for Print
06 November 2017|Advertising, Digital, Print
The print industry is facing a strange paradox. “Print is a proven important component of any media plan, effective on its own – and as part of a wider media plan, whereby it actively enhances the ROI of TV or...
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The Ad Sequence that’s Most Likely to Spark Desire
24 October 2017|Digital, Print, USPS
It’s the holy grail for any ad – to create a memory in the viewer, to spark a desire, and to create a higher perceived value for what you are selling. And according to a neuromarketing study, physical ads shown...
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How Your Phone Has Hijacked Your Mind
11 October 2017|Digital, Social Media
Eighty times a day. That’s how often the average iPhone user pulls out there device, according to Nicholas Carr in the Wall Street Journal. “That means you’ll be consulting the glossy little rectangle nearly 30,000 times over the coming year....
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Publishers Say Email is the Top Revenue-Driving Tech in 2017
04 October 2017|Digital, publishing
Good old email; turns out it’s still incredibly valuable to publishers in terms of driving revenue. As Ellen Harvey explains in Publishing Executive, “34% of publishers indicated that email marketing drove substantial revenue for their businesses in 2017, the most...
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It’s Time for Print Publishers to Give Digital the Gratitude it Deserves
03 October 2017|Digital, Magazine, Print
The print industry should be incredibly grateful to digital for one very important thing – the emphasis on content marketing has created a ready and willing market for brands. Consumers have embraced brand storytelling, and that love is flowing out...
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Print vs. Digital: How We Really Consume Our Magazines – 2017 edition
29 September 2017|Digital, Magazine, Print
UPDATED 2017 STATISTICS 9/29/17  Freeport Press promoted a 14-question survey (added 7 questions vs. 2016 edition) to a variety of magazine readers in the North America - demographics chart below. The survey was open for 3 days in September 2017...
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