Advertising Archives - Freeport Press

Rand Fishkin Call Out the Rot in Digital Ad Land

27 January 202127 January 2021|Advertising, Digital

Rand Fishkin is a familiar name to anyone who follows SEO and the power of original content. Fishkin rose to prominence in content circles as the head of SEO firm Moz; he’s now a co-founder at audience intelligence firm SparkToro....

Welcome to Digital Ad Payola, 2021 Style

13 January 202113 January 2021|Advertising, Digital

What’s scarcer than toilet paper in a mobbed Costco during a lockdown? Logic … or at least it seems that way when you consider the current thinking around ad fraud. The scope of digital ad fraud is truly bonkers,...

Travel and Tourism Ad Market Expected to Rebound More Quickly than Most

15 December 202015 December 2020|Advertising, Digital, Print

No huge surprise here — the ad market industry will feel long-term effects of the pandemic, according to Rob Williams writing in Publishing Insider. “The researcher predicts global ad spending on newspapers will be little changed — $9.8 billion in...

And Now, a Word about the Other Pandemic … Online Ad Fraud is Bonkers

09 December 202026 August 2021|Advertising, Digital

In the midst of <<all this>>, it might be easy to overlook the other pandemic escalating right under our noses. According to a new white paper from AdAge and Spider Labs, ad fraud is stealing 20% of the $66 billion...

Politicians Helped Soften the Blow for Ad Industry

08 December 202008 December 2020|Advertising

The advertising industry had a massive influx of cash these last few months thanks to politicians. No, it wasn’t an industry bailout, but an estimated $12-14 billion in campaign spending. That, plus a spike in e-commerce thanks to shoppers stuck...

When Times Get Tough, the Tough Get Advertising

01 December 202001 December 2020|Advertising

Saatchi & Saatchi Jeremy Sinclair has been a fixture in the UK ad industry since 1970, when he joined Saatchi & Saatchi the year the iconic firm was founded. Over his 50 years in the industry, he has been associated...

There are Plenty of Reasons for Publishers to Be Grateful

23 November 202023 November 2020|Digital, Print, Publisher, publishing

It's Thanksgiving week and it's time to consider what we are thankful for. There are many things I can think of personally and in business ... but COVID-19 has also tainted much this year. Still, I believe there is potential...

Hope, Not Drama, from Ad Industry’s Rising Stars

11 November 202026 August 2021|Advertising, Magazine

The year that never ends has been relentless. In the highly competitive ad game in particular, things have been tougher than usual for the industry’s younger generation. So it’s absolutely great to hear from some of the creatives included in...

Apple’s ITP and Your First-party Customer Data

04 November 202004 November 2020|Advertising, Digital

It’s been three years since Apple launched Safari’s Intelligent Tracking Prevention (ITP) feature, slamming down the lid on the digital cookie jar. "In 2017, Apple released Intelligent Tracking Prevention (ITP) to protect the privacy of Safari users,” explains Michael Yeon...

Ad Industry Bracing for a Long Road Ahead

02 November 202002 November 2020|Advertising

In case you were thinking ad revenues might come roaring back any time soon, it’s time for a bit of a reality check. “While free money is being given away through economic stimulus schemes, it isn’t being spent,” writes Seb...

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