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Raise Your Price, Reduce Frequency and Hit Your Highest Numbers Ever
24 October 2018|Magazine, Print
Not that long ago, prevailing wisdom told us that publishing was going digital – as in, digital editions of print magazines. We now know that hasn’t happened, mainly because the curated print magazine experience just doesn’t translate well on screen....
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Why are Billionaires Buying Up Magazine Brands?
24 October 2018|Magazine, Print
We have too much information. It’s coming at us from all corners, as Adam Hodgkin writing in FIPP explains. He quotes the father of artificial intelligence and Nobel prizing-winning economist Herbert Simon as saying that this “creates a poverty of...
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A Decade of Delusions Under the Tree
23 October 2018|Digital, Magazine, Paper, Print
Understanding the 10 things the industry got wrong – really wrong – about publishing in the 21st century.Do you ever read an article and find yourself nodding along, saying “yes!” and generally just agreeing wholeheartedly with everything the writer says?...
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Print Catalogs in the Age of Amazon … Why?
23 October 2018|Catalog, Print
Print catalogs are still important in the age of Amazon. Says who? Well, Amazon, for one. They are sending a toy catalog for the holiday season to grab a share of the gap left by the demise of Toys ‘R...
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A Student Journalist Embraces Print as the Best Defense Against Fake News
18 October 2018|News, Print
“In a world where fake news runs rampant, online publications do little to mitigate the problem; in fact, they worsen it.” You might expect this quote to be from an established media exec, someone who fails to see the value...
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Why TV Guide Is Thriving as Television Disruption Continues
17 October 2018|Magazine, Print
It’s not your grandmother’s TV Guide. Gone is the red logo shaped like an old-school TV set. Also gone is the magazine’s original reason for existing – serving as a local channel guide in the pre-cable days. So how is...
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Bon Appétit Tweaks the Recipe for Their Beautiful Print title
16 October 2018|Magazine, Print
A dollop of this, a soupçon of that – in the world of culinary arts, small yet intentional changes can make a big difference. So it goes in the world of publishing, as Bon Appétit unveils recent changes to their...
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Caffeine Magazine Serves up the Right Brew
16 October 2018|Magazine, Print
Something very cool has been happening in the magazine industry in the last few years – a spate of tightly targeted independent magazines on lifestyle topics, created by passion-driven publishers eager to share what they love. Among the ranks of...
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Celebrity Titles in an Age of Disruption – a Husni Interview
15 October 2018|Magazine, Print
Disruption – for most of it that word has a ring of angst to it. We brace ourselves for it, insure our homes, lives, and businesses against it, and struggle to find ways around it. But for Christine Guilfoyle, Senior...
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Indie Magazines Enjoy Print
11 October 2018|Magazine, Print
Indie magazines. They’re hip, they’re cool, and they are absolutely revitalizing the magazine industry. We spotted the swing from mass market to niche several years ago, when too many people were still wringing their hands about the changes to our...
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