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How to Design Print Ads for Killer ROI
08 January 2019|Advertising, Magazine, Print
As ad agency execs finally call out digital ads, advertisers are renewing their interest in print advertising. And for good reason – print offers a far more trusted platform than digital and social, and brands appreciate this sound base on...
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Four Key Things to Consider about the Rise in Branded Print
07 January 2019|Magazine, Print
I’ve been sharing a lot of news lately on brands that are starting their own print magazines. Many of these brands are – as we might expect – well established with plenty of name recognition, like Facebook’s print magazine Grow,...
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Mr. Magazine’s 2019 Industry Manifesto is Spot On
03 January 2019|Magazine, Print
In last year’s manifesto on the state of the magazine industry, Samir “Mr. Magazine” Husni started off with a rousing declaration. “Magazines are money makers,” he said at the time. “Their words are eloquent and resonate with what magazines are...
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Finger in the Air or Fully Accountable?
20 December 2018|Digital, Magazine, Print
There’s plenty of evidence that print “still” works, despite the rise of digital. We see digital-first brands launching magazines, Amazon mailing a print toy catalog, and a shift in the fashion industry from mass market to branded print. Yes, it’s...
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Google’s Print Ads are Anything But “Clear and Conspicuous”
19 December 2018|Advertising, Magazine, Print
Google – the one brand with arguably the most digital clout on the planet – is in hot water over an ad partnership in print.  Yep, you may not have realized it (very few did) but recent magazine covers in...
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The Shift in Fashion Publishing from Mass to Branded Print
18 December 2018|Magazine, Print
Glossy pages, heavy cover stock, ads touting fashion that may be haute couture look more like something out of Whoville … mass market fashion magazines over the past few generations have strayed away from the “what should I wear” and...
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Joanna and Chip Give the Magazine Industry a DIY Lesson
17 December 2018|Magazine, Print
When The Magnolia Journal launched in print just over two years ago, we knew it would be a smash.  With 4.7 million followers on Instagram, half a million Twitter followers and a hit TV show on HGTV, striking out into...
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D. Eadward Tree Riffs on 6 Trends that Sum up Publishing in 2018
13 December 2018|Magazine, Print, publishing
It was quite a year to be in publishing. Or as D. Eadward Tree writes in Publishing Executive, “What a crazy, up-and-down year this has been in publishing!”  The always interesting (and often prescient) Tree points out three pairs of...
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A Mouse-eared Bottle Opener? Only in Print
12 December 2018|Magazine, Print
TThe Mouse is 90. And for German publisher Egmont Ehapa Verlag, that meant a one-off print magazine devoted to everybody’s favorite rodent. He asked magazine consulting group We Like Mags to create the special issue Micky, and they dove in....
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Life at the Treeline Gets Its Own Magazine in Strung
10 December 2018|Magazine, Print
There’s a new magazine on the newsstands that definitely not for anyone who’s afraid of heights.  Strung Magazine, published by the same folks who put out Tail Fly Fishing Magazine, shows its readers a look into “life at the treeline,...
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