Tom Tom in Print – Giving Female Drummers the Respect Google Didn’t
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Ten years ago, drummer and drum machine programmer Mindy Abovitz-Monk typed “female drummer” into Google’s search bar. The results were sad. “Everything from bikini-clad women standing next to drum sets, to articles about whether or not women could play drums...
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Redesigned GOLF Magazine Flies Straight up the Fairway
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It’s fresh. It’s bold. It’s loaded with technical info and rock star-style imagery. It’s the newly redone GOLF magazine, and its launch is causing a buzz in the world of sports magazines.  “With this issue we set a new standard...
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To There and Back Again – the New Life of Thomas Cook’s Excursionist
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The name Thomas Cook is iconic in the European travel industry. The brand’s 3,000 retail travel shops draw some 40 million consumers into their stores each year, most of them looking for information about their next big travel adventure. In...
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The Million Dollar Question for Marketers
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If advertising in magazines is still proven to be more effective than other media, provides a brand safe environment with trusted, credible, fact-checked content and reaches larger audiences than even television, why aren’t marketers reflecting that in their media mixes?...
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It’s the Age of Experience, and Your Customers Want What they Want
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Last year we talked a lot about the synergy between print and digital; in fact they’ve been called the new marketing power couple. Marketers have learned the hard way that “easy” is not a good measuring stick for effective marketing, and the digital-only...
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Does This Book Make My Brain Look Big?
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You know that feeling you get when you close your eyes after a long day of screen time, and you can see the words, images (or, let’s face it, the candies you crushed) passing in front of  your lids? Yeah,...
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Are You Listening Like Your Brand Depends On It? Because It Does
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It’s a new year, and it’s a new frontier when it comes to marketing with content. And if your focus is on filling up the content calendar, you might be missing the point entirely. “A lot has been written and...
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Here’s the Next Generation of Catalog Buyers … and it’s HUGE
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Their collective wealth could reach a whopping $24 trillion in the next couple of years, and many brands have been poised to leverage their digitally-native consumer habits. Yet according to Lisa Henthorn in Multi Channel Merchant, the current generation of...
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Media Brands Future-proof their Print Titles
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“I don’t think anyone thinks that ad revenue is going to dramatically increase in the future.” That quote, from EVP Gregory Gatto of Bonnier Media, spells out the reality of the changing magazine  business model, according to Beth Braverman in...
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Digital-first Publisher Wraps Their Audience in Printed Pages
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Back in 2007 a new blog called It’s Nice That launched, dedicated to “putting something out into the world that made people feel better about themselves,” as the brand’s Alistair Hanson explains to The Stack on Monocle.  It’s Nice That...
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