A Teenager Takes on the Auto Show Brochure
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“When salespeople cannot have a deep, business card exchanging discussion with every individual who comes by, the quality of print speaks volumes.” These might sound like the words of a sales veteran with years of experience engaging prospects. They were...
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A Delicious Recipe for Baked-in Customer Engagement –  Print, Text and Email
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Regardless of what you are selling, there are two things to remember about today’s consumer audience: we check our mailboxes just about every day; and we like supporting local businesses. For Sandy Hubbard writing in Print Media Center, this was...
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The Shortcut to Happiness Lives in a Magazine
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We all want to be happier. Entire industries are dedicated to helping us find ourselves, live fuller lives, and ultimately be a better-adjusted version of ourselves. Looking for a short cut? Pick up a magazine. According to an article in...
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Gen Z and the Indie Publishing Model
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Practically born with their parents’ phones in their hands, the young adult consumer is a conundrum to a lot of marketers. Born between 1995 and 20112, they represent close to 40% of all U.S. consumers, and number close to 73...
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Ground Control to Magazine Publishers…
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“Stop trying to be your competitor media, like cable. Be you.” That’s solid advice from Steve Smith writing in Folio:, in which he urged magazine publishers to realize they are NOT TV networks. The way forward as a publisher is...
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Something “Completely Different” is Happening to Print
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A funny thing happened to print on the way to its (alleged) demise. It didn’t die (we stopped even rolling our eyes when people talked like this; I was afraid they might stick in the back of my head).  Instead,...
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Sure, Print’s Hard … and It’s Worth It
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If you’ve been following me for any length of time, you’ve seen me write about the trust effect in print magazines. Consumers trust printed content more than they trust digital, and this trust helps elevate the brand and its associated...
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The Pledge to Change the Narrative in a Free-content Landscape
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Vince Shuley is one of us. A true magazine fan since he was a kid browsing the newsstands, he now works as a photojournalist for some of the best adventure print publications in that niche. “I was that kid who...
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Indie Publisher Thrives with an Eye on Quality
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John Walters has learned a thing or two in the 20 years he’s edited Eye magazine, a quarterly review of international graphic design of which he’s now a co-owner. “The former musician, who was one of the founders of the...
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Why Print is the Flea Market of the Modern Media Experience … in a Good Way
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You can spend a beautiful Saturday morning inside scouring eBay for finds, or you could meander through a vintage flea market and do your hunting in real life. The difference, according to Flea Market Home & Living Editor-in-Chief Lisa Marie...
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