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330-308-3300

Data Shows Magazine Revenue Will Grow in 2015

23 June 201410 November 2021|Digital, Magazine, Print

The magazine industry is poised for renewed revenue growth next year, according to industry projections by PricewaterhouseCoopers (PwC).The insights were pulled from PwC’s Global Entertainment and Media Outlook - Magazine Publishing Overview, 2014-2018, and cited by Print in the Mix.According...

Rosenberg on Why Print Publishers Should Pivot Back to Print

23 June 201426 August 2021|Digital, Print, Publisher

Print publishers are missing out on a potentially lucrative opportunity by selling their online impressions through digital-only ad buyers, says Ari Rosenberg in MediaPost. He explains his idea through some rather hard to follow math, but the bottom line is...

The Power’s in the Integration of Print and Digital

20 June 201420 June 2014|Digital, Print

If Michael Fernadnez of Advertising Age was trying to hit a nerve with his “stop printing catalogs” message last week, he sure succeeded. Response was swift and passionate, including Christine Alexander’s take on why direct marketing catalogs are worth it....

How Do We Engage with Cross-Platform Magazines?

18 June 201426 August 2021|content, Digital, Magazine, Print

With magazines appearing in so many formats lately -- traditional print, web-based and app -- the question on most publishers’ minds is “which format works best to engage my audience?” To answer that question, IPC Media commissioned a survey of...

The No-Print Pothole: How Digital Only Leaves a Huge Gap

17 June 201409 November 2021|Digital, Print

Has print really had its day and can digital really replace it in the marketing mix?Explore B2B’s Caroline McCormack asks just that in her article “Cross media marketing the cast for digital vs print.”She begins her article carefully outlining the...

Why Direct Marketing Catalogs Are Worth It

16 June 201426 August 2021|Catalog, Print

Last week Michael Fernandez of Advertising Age stated that print catalogs are outdated and marketers should “stop printing them and join the digital age.” Specifically, he says “Companies need to quit hiding behind false claims and old ways and adopt more...

5 Reasons Print is Making a Comeback

16 June 201426 August 2021|Print

And the comeback story of the year goes to: Print magazines! Far from wallowing in the old “demise of print” story, print magazines are hot this year and on pace for almost twice as many launches this year than last,...

Does On-Demand Catalog Printing Make Sense?

12 June 201426 August 2021|Catalog, Print

Technology advances are driving our industry like never before. The reality is that our customers consume content in digital, electronic and print channels without giving a thought to what silo they are in. So it makes sense that technology will...

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