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Restoration Hardware Goes Big …Really Big
24 June 2014|Catalog, Print
For one specialty retailer, bigger is definitely better when it comes to their catalog. Forget slim jims and other micro catalog trends; for Restoration Hardware, they are going big when it comes to your home.“Weighing in at a whopping 12...
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Data Shows Magazine Revenue Will Grow in 2015
23 June 2014|Digital, Magazine, Print
The magazine industry is poised for renewed revenue growth next year, according to industry projections by PricewaterhouseCoopers (PwC).The insights were pulled from PwC’s Global Entertainment and Media Outlook - Magazine Publishing Overview, 2014-2018, and cited by Print in the Mix.According...
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Rosenberg on Why Print Publishers Should Pivot Back to Print
23 June 2014|Digital, Print, Publisher
Print publishers are missing out on a potentially lucrative opportunity by selling their online impressions through digital-only ad buyers, says Ari Rosenberg in MediaPost. He explains his idea through some rather hard to follow math, but the bottom line is...
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The Power’s in the Integration of Print and Digital
20 June 2014|Digital, Print
If Michael Fernadnez of Advertising Age was trying to hit a nerve with his “stop printing catalogs” message last week, he sure succeeded. Response was swift and passionate, including Christine Alexander’s take on why direct marketing catalogs are worth it....
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How Do We Engage with Cross-Platform Magazines?
18 June 2014|content, Digital, Magazine, Print
With magazines appearing in so many formats lately -- traditional print, web-based and app -- the question on most publishers’ minds is “which format works best to engage my audience?” To answer that question, IPC Media commissioned a survey of...
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The No-Print Pothole:  How Digital Only Leaves a Huge Gap 
17 June 2014|Digital, Print
Has print really had its day and can digital really replace it in the marketing mix?Explore B2B’s Caroline McCormack asks just that in her article “Cross media marketing the cast for digital vs print.”She begins her article carefully outlining the...
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Why Direct Marketing Catalogs Are Worth It
16 June 2014|Catalog, Print
Last week Michael Fernandez of Advertising Age stated that print catalogs are outdated and marketers should “stop printing them and join the digital age.” Specifically, he says “Companies need to quit hiding behind false claims and old ways and adopt more...
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5 Reasons Print is Making a Comeback
16 June 2014|Print
And the comeback story of the year goes to: Print magazines! Far from wallowing in the old “demise of print” story, print magazines are hot this year and on pace for almost twice as many launches this year than last,...
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Does On-Demand Catalog Printing Make Sense?
12 June 2014|Catalog, Print
Technology advances are driving our industry like never before. The reality is that our customers consume content in digital, electronic and print channels without giving a thought to what silo they are in. So it makes sense that technology will...
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