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330-308-3300

Why Print Matters to Digital-Only Publishers

19 July 201419 July 2014|Digital, Print, publishing

Most of us might assume that digital-only publishers have little to no stake in the success or failure of printed titles. We might expect them to be blissfully unaffected by physical distribution issues at the newsstand, rising postal rates and...

Leverage Print Technology to Boost Ad Sales

14 July 201426 August 2021|Magazine, Marketing, Print

When you think of advances in advertising technology, print might not be the first medium that comes to mind. “At first glance, a printed magazine seems simple -- too simple to be worth discussing in an issue focused on publishing...

4 Tips for New Grads in the Print Industry

10 July 201410 July 2014|Print

Entering any new field as a recent grad is often fraught with fear. Do I know what I need to know? How well am I prepared? Add to that the recent upheavals in the print industry, and a career in...

Print: From Disruption to Experimentation and Beyond

08 July 201426 August 2021|Apps, content, Digital, Mobile, Print

CDS Global’s Malcolm Netburn gave the keynote address at the recent IDEAAlliance PRIMEX East conference, and BoSacks reprinted Netburn’s remarks in his blog. In his speech, Netburn took a realistic look a print’s evolving role in the media mix, and...

Regional Interest Magazines Continue Their Hot Streak

07 July 201426 August 2021|Magazine, Print

Craft beer, good music and magazines: It’s a winning combination for a publishing industry that is continuing to innovate and launch new titles this year. Seems magazines still have great appeal for readers who want to engage in their local...

Crain’s Gets This One Wrong

07 July 201407 July 2014|Magazine, Print, publishing

We understand that bad news gets more press, but really, Crain’s New York, you’ve got this one completely backwards. Crain’s recent article on the state of the magazine industry is headed by the stark notice that “through June, 27 magazines...

Good Gains in Niche Market Magazines in Q1 2014

04 July 201404 July 2014|Magazine, Print

So far so good this year, especially for niche market magazines, according to new ad spend figures compiled by Kantar Media. “The first quarter of 2014 saw good gains in overall ad spending, according to a just released report from...

Catalogs are Delicious for Gourmet Retailers

03 July 201403 July 2014|Catalog, Print

[responsive][/responsive]To those of us that cover this kind of news, it’s no secret that direct mail catalogs are making a comeback. We’ve seen how catalogs can drive huge ROI, and we’ve shared the stories of high end retailers launching print...

Print Remains the Anchor for Enthusiast Market

25 June 201425 June 2014|Magazine, Print

The publisher of lifestyle enthusiast titles like Yoga Journal, Backpacker and Sail and Climbing says that maintaining their strong print platform is key for growth in other areas like digital and events. Skip Zimbalist, CEO of Active Interest Media, was...

Restoration Hardware Goes Big …Really Big

24 June 201410 November 2021|Catalog, Print

For one specialty retailer, bigger is definitely better when it comes to their catalog. Forget slim jims and other micro catalog trends; for Restoration Hardware, they are going big when it comes to your home.“Weighing in at a whopping 12...

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