Advertising Archives - Page 4 of 28

330-308-3300

What Would Happen if Targeted Ads Were Banned?

08 April 202023 July 2021|Advertising

Show of hands...Who here enjoys getting all that targeted digital advertising every time you go on a device? Anybody? Consumers have spoken, loudly and clearly, that the incessant targeting and retargeting is annoying at best, intrusive and disturbing at worst....

What Successful Brands Know about Advertising in Tough Times

06 April 202006 April 2020|Advertising

All of us in the publishing industry learned a lot -- much of it the hard way -- during the Great Recession. And now it’s important to share what we’ve all learned with our customers, partners and advertisers. Today I...

Direct Mail during the Quarantine

02 April 202002 April 2020|Advertising, Marketing, Print

Amid the widespread slowdowns across the economic spectrum, there’s a potential bright spot in our industry that bears mentioning. “While all corners of the print industry have already been impacted by Covid-19, some sectors have seen less of a downturn...

Direct is the New Digital When it Comes to Customer Mail

18 February 202010 November 2021|Advertising, Print, USPS

Direct mail makes us feel special.That stat comes from research from Royal Mail that shows 70% of consumers feel more valued by a brand when they receive direct mail instead of email. (Don’t believe it? Just look at what happened...

Short-termism and the Short-sighted Ad Campaign

27 January 202027 January 2020|Advertising, Marketing

As reporting and budget cycles move to shorter cycles, long-term strategic brand building is often overlooked for the immediate gratification of short-term eyeballs. And according to some industry experts, this reality is helping keep print ad spend low. “Audiences report...

What Publishers Need to Understand about Gen Z

27 January 202009 November 2021|Advertising, Marketing, Publisher, publishing

Thanks to social and behavioral researchers, we know a lot about Generation Z (aka Gen Z, iGen or Centennials.). Born between 1995 and 2015, this is the first generation to be raised on the internet and social media, and the...

The Non-trackable Print Ad Myth … Busted

21 January 202021 January 2020|Advertising, Print

Perfectly targeted and trackable ads … this was the promise of internet advertising, and the mantra turned into a drumbeat for marketers looking for an easier way to demonstrate performance. The common story was print ads aren’t trackable, so there’s...

It’s Never Been Easier… or Harder… to Get Your Message Out There

07 January 202007 January 2020|Advertising, Digital, Marketing, Print

For marketers, it truly is the best of times and the worst of times, a position made clear by Royal Mail’s new report titled “Why Mail Cuts Through.” “It’s never been easier for marketers to target an audience,” the report...

What Futurists Got Right – and Pretty Wrong – Three Decades Ago

07 January 202007 January 2020|Advertising, Marketing, Print

Futurist Ray Kurzweil made some wild-sounding predictions as the second millennium came to a close. In his book “The Age of Spiritual Machines,” he predicted we’d be living to 100, computers would be invisible, and privacy would be a massive...

A Deep Dive into the Plundering of the American Media

14 November 201914 November 2019|Advertising, Digital

The media business is in the toilet. That’s the opinion of Ryan Cooper in The Week, as he relates the current state of the news media. “Despite the relatively strong economy, thousands of journalists are being laid off every year...

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New Philadelphia, OH 44663
Tel: 330.308.3300

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