Advertising Archives - Page 28 of 28

330-308-3300

InStyle Celebrates 20 Years in a Big Way

20 August 201420 August 2014|Advertising, Magazine

September always makes us happy. No, it’s not because the kids go back to school, but because it’s the start of a new fashion year. And that means fashion publishers pull out all the stops to create memorable issues. Several...

Are Robots Eating Your Advertising Lunch?

13 August 201426 August 2021|Advertising, Website

If you are using digital advertising as part of your overall market, you may be throwing away up to half of your budget thanks to robots hard at work on the web. According to Susan Krashinsky of the Globe and...

John Oliver on Sponsored Content: Hilarious

07 August 201407 August 2014|Advertising, advertorial

Never one to pull punches, funny Brit John Oliver takes on native ads and sponsored content in a recent video diatribe. Oliver is merciless on Time Inc.’s CEO Joseph Ripp and his position on the topic, who posits that “as...

New Microsoft Ad Offers Wi-Fi Anywhere

31 July 201431 July 2014|Advertising, Digital

They are doing some amazing things with paper these days, and designers are not just thinking outside the box, they are inventing whole new containers. Take the recent Microsoft ad project in Forbes Magazine that is a completely portable, wireless...

B2B Media Revenue up Nearly 5%

19 July 201419 July 2014|Advertising, Marketing, publishing

The first quarter BIN 2014 reports are out from the Association of Business Information and Media Companies (ABM) and the news is good for B2B media companies and publishers according to this article in Publishing Executive. “ABM's report finds that overall...

Is Ad Space Enough for Advertisers?

11 July 201426 August 2021|Advertising, Magazine

Has the publishing industry inadvertently devalued its own print ad space? Some industry experts think so, after years of giving advertisers list rentals, web ads and event sponsorship thrown into their annual ad proposals to sweeten the deal. “The value-add...

Native Advertising a Media Credibility Crisis in Waiting

03 July 201426 August 2021|Advertising, advertorial, content

Product placement and “advertorial” content is nothing new, and many think the expansion of these ideas to include embedded content is simply the logical next step. Logical perhaps, but risky, according to some. “Use of ‘embedded’ approaches to advertising and...

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