Freeport Press Blog

Insights and industry news from
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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

Media Buyers are Failing Brands Due to This One Bias
The last few weeks we’ve talked a lot about the importance of true engagement in...
The Surprising Stats Behind the Decline in Print Ads this Year
Samir “Mr. Magazine” Husni has a way of getting down to the root of things;...
Bold Meets Quirky in This Week’s Free Fonts
This week we bring you two distinct fonts, each beautifully adapted to a specific purpose.First...
Let’s Give GQ a Hand for this One
Seriously, this is the best thing I’ve seen all month. The new GQ cover features...
Facebook Bans 500 Million New Accounts for Fraud
More than 500 million new Facebook accounts were flagged as fraud and deleted in the...
How Consumers View Advertising – The 2017 Survey
Ten thousand. That’s the estimated number of ads that the average consumer sees every day....
Eyeballs are Not What You’re Looking For
Unlike in the digital ad arena, magazines are not selling eyeballs to their ad partners....
The Designer’s Guide to Navigating those Reality Checks
An art director offers his advice for dealing with the inevitable speed bumps on the...
A Free Font for Modern Professional Branding
Too stuffy. Too casual. Too … meh.   Anyone who’s created business cards, resumes or...
Forma – The Failed Quest for a Universal Typeface
Living in the age of speed-of-light technical progress, it’s hard to remember when innovation and...