Freeport Press Blog

Insights and industry news from
printing experts

Home • Freeport Press Blog

You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

Don’t Fall for the Reciprocity Trap of Social Media
“You’re walking along the street, and bump into a friend. After a quick hello, this...
Print Books and the Millennial – a Love Story
The stats may surprise you. According to CNBC, people still love to own physical books...
New “Road Grays” Title Knocks it out of the Park
The world of sports publishing is an always-on, in-the-moment kind of experience on many levels....
Why Vinyl, Books and Magazines are Not Going Away
Call them the mediums that refused to die. Vinyl records, paper books and glossy magazines...
A Stark Warning to CMOs Focused on Short-termism
It’s not the ad campaign; it’s what the ad campaign is doing for your brand....
Stencil Something Stunning with this Week’s Free Fonts
Our first free font this week was originally created for a wine production product, and...
The Eerily Prescient World of Books in 19th & 20th Century Sci-Fi
Did you know that the storyline in Victor Hugo’s The Hunchback of Notre Dame was...
How Safe is Your Online Brand Advertising?
When it comes to your online ads, brand safety is an increasingly important factor to...
How News Media Benefits from a Post-cookie World
In a post-cookie world, can journalism survive? The idea has its skeptics, according to Jeff...
Report Shows Marketing Bias is Hurting Campaign Effectiveness
“In a media landscape muddied by unfounded biases, questionable metrics and marketing jargon, the challenge...