December 2020 - Page 2 of 3

Science … and 2020 … Prove Print is Essential to Education

17 December 202017 December 2020|Print

A new scientific report is in, affirming what most teachers can probably already tell you: Print is vital for effective education. “The argument that reading on paper results in deeper comprehension and retention, concentration, vocabulary building and memory has been...

Print Led vs Digital Based & Why It Matters

15 December 202021 July 2021|Digital, Print

It’s getting exceedingly rare for a brand to exist solely in print. Digital-first and e-commerce brands are embracing print, knowing readers are wired for tangible experiences. Conversely, even Monocle, the brand that famously eschewed social media five years ago, has a...

Travel and Tourism Ad Market Expected to Rebound More Quickly than Most

15 December 202015 December 2020|Advertising, Digital, Print

No huge surprise here — the ad market industry will feel long-term effects of the pandemic, according to Rob Williams writing in Publishing Insider. “The researcher predicts global ad spending on newspapers will be little changed — $9.8 billion in...

Amazon Tripped Over their Boxes with their 2020 Toy Catalog

14 December 202010 November 2021|Catalog, Marketing, Print

It began as a wonder to behold … online behemoth Amazon stood the marketing world on its head when they launched their first toy catalog in 2018, the same year other digital-first retailers like Wayfair launched catalogs in print. There’s no...

Vintage Meets Hipster on Free Font Friday

11 December 202011 December 2020|design

Are we in some kind of steampunk holiday heaven? This week we offer you two free fonts that are vintage and hip at the same time … and it works in a big way. First is Arber, a free vintage...

After 70 Years, IKEA Says it’s Nixing their Catalog. What?

10 December 202010 December 2020|Catalog, Print

Word is that IKEA is going to stop mailing its iconic catalog, shutting down their direct mail channel after 70 years. “The Ikea catalog has become one of the Swedish mega-brand’s best-known products, inspiring people around the world with images of...

And Now, a Word about the Other Pandemic … Online Ad Fraud is Bonkers

09 December 202026 August 2021|Advertising, Digital

In the midst of <<all this>>, it might be easy to overlook the other pandemic escalating right under our noses. According to a new white paper from AdAge and Spider Labs, ad fraud is stealing 20% of the $66 billion...

It’s Real Simple … This Magazine is Like Vitamin C for the Soul

08 December 202026 August 2021|Magazine, Print

It seems it was made for these times. While Real Simple launched 20 years ago and became an instant hit, its aesthetic is finding new relevance in a digitally saturated world. “I think everybody wants to and needs to simplify...

Politicians Helped Soften the Blow for Ad Industry

08 December 202008 December 2020|Advertising

The advertising industry had a massive influx of cash these last few months thanks to politicians. No, it wasn’t an industry bailout, but an estimated $12-14 billion in campaign spending. That, plus a spike in e-commerce thanks to shoppers stuck...

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