October 2020 - Freeport Press

It’s Time to Reflect on These Historic Fonts

30 October 202030 October 2020|design

Mirror by Igor Kosinsky, a simple sans-serif font, is free for personal and commercial use. Highly legible, its clean lines easily define any message you deliver. It only has one style, but it's enough to make a bold statement. Download...

The Passion and Purpose of Magazines

29 October 202021 July 2021|Advertising, Magazine, Print

Is it too soon to consider messaging and assurances outside of COVID? Elliott Millard, head of strategic planning at Wavemaker doesn't think so."We live in a marketing world where the obsession around relevance has reached saturation in the current Covid-19...

What is Quibi?

29 October 202023 July 2021|Digital, Print

Have you heard of Quibi?The new streaming service spent $63 million on advertising in six months. They raised $1.75 billion (yes with a "b") at the startup. So I would guess you might have seen something. They also just went...

The Delivery Age Means Trucking Shortages

28 October 202028 October 2020|Business

Ordering on Amazon is the easiest way to get goods. Two days with Prime and free, of course. Easy returns at Kohls. But that new way of getting goods is grinding the gears of the trucking industry. And we haven't...

Long Term Benefits for the “Real” Category

27 October 202027 October 2020|Advertising, Print

Many business categories have been changed forever by COVID-19. Some have been accelerated into the future; e-commerce, streaming and video games ... all things that can be done from home. But the future is omnichannel and it's the best way...

A Hyperlegible Font for Low Vision Readers on Free Font Friday

23 October 202023 October 2020|design

There’s an interesting paradox in the world today; while blindness is decreasing globally, longer lifespans mean people are now living long enough to gradually lose their vision, accordion to Callie Budrick in PrintMag. “So what does that mean for printed...

The 25 Year Crush on Fast Company’s Design

22 October 202010 November 2021|Magazine

A brand identity can be a powerful thing. It’s also a fluid thing, hopefully adapting its design with the times without losing its essence.Graphic design, according to Fast Company’s current creative director Mike Schnaidt, always needs to solve the current...

Ok Google … Find Me a Good Lawyer

21 October 202021 October 2020|Digital

Here we go. Following the Justice Department’s scathing report on the “big four” in tech and their alleged antitrust activities, a lawsuit has been leveled against Google, according to The Wall Street Journal. “The Justice Department filed a long-expected antitrust...

Using Print Aesthetics to Rev Up Digital Engagement … the Retromotive Story

21 October 202010 November 2021|Magazine, Print

Classic cars, people and their stories … that’s the editorial mandate of Retromotive magazine, produced and designed by photographer Nathan Duff. The reader-supported title was recently named a finalist in the prestigious Mumbrella awards, thanks to its elegant and uncluttered...

Direct Mail for the Holidays in Three … Two … One

20 October 202020 October 2020|Marketing, USPS

Mail volume is down overall … so direct mail is really not so important anymore, right? Seems quite a few businesses believe that, but they couldn’t be more wrong, according to Al DiCroce in TribLive. “While it’s true the volume...

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