The Facebook Ad Boycott is a Great Opportunity for Publishers
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For the first half of 2020, Disney was Facebook’s biggest spender, according to Suzanne Vranica in the Wall Street Journal. Now, they’ve quietly and dramatically slashed their spending on social platforms. “In the first half of this year, Disney spent...
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Subscriptions Up for Dennis Magazine Titles
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Looks like the long, good read continues. Dennis Publishing just announced subscription rates across all titles have increased by 9% overall during the lockdown and ongoing pandemic. “Since the beginning of lockdown the number of people subscribing to all Dennis...
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You’ve Got the Power… to Design with these Two Free Fonts
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Some days you just need to feel the power; so this week we bring you two strong and powerful fonts to add to your tool belt. First is Neothic, a strong serif all-cap font that features bold lines tempered with...
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How to Become Essential… to Your Readers and Your Ad Partners
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If it ain’t broke, don’t fix it. Decent advice when things are humming along smoothly, but what about now, in the midst of a pandemic? Should publishers be looking to fix things, or wait it out? According to Bauer Media’s...
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The Apple Popup that’s about to Torpedo the Online Ad Industry
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Is Apple about to ruin everything for the digital ad agency? Judging by the collective gasp from agencies and marketers during Apple’s recent WWDC2020 Keynote event, something big just happened. That “thing” is the privacy feature announced during the event...
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Two Energetic Fonts to Move You into the Weekend
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I don’t know about you but I could use some fun. So we bring you these two great fonts, with a fun and energetic vibe to carry us into the weekend. First up … Camar Vintage, a bold and strong...
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The Real Superpower of Magazine Media is Engagement
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Put a ring on it. That’s what happens when your readers see you in print – they engage with you and your brand in ways that don’t happen online. Five years ago we shared some data on the engagement power...
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Sorry, Apple News, You’re Out of Alignment
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‘We want relationships with our readers; and you aren’t allowing that to happen.’That’s the basic message the New York Times just sent to Apple as they backed out of their partnership with Apple News, according to this article in the...
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35 Years of Publishing… X-acto Knives Included
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It is wild to think back to what print publishing looked like when Inventor’s Digest launched its first edition in the ‘80s. “Ronald Reagan had just begun his second term as president,” writes Reid Creager in Inventor’s Digest. “The world’s...
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Girl Camper Magazine Makes Absolute Sense
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Find a gap and fill it. No matter your industry, that’s a basic premise for success … even (maybe especially?) for digital-first brands that are looking to expand to print. And according to Janine Pettit, founder of GirlCamper.com, their new...
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