November 2019 - Freeport Press

29 November 201929 November 2019|design

The last few years have given us a rash of new brush script fonts, perfect for vintage or artisanal design challenges. This week we give you two brush fonts on opposite ends of the spectrum, from tight precision to ragged...

Publisher Says Jury is Still Out on Apple News+

27 November 201927 November 2019|Digital

When Apple News+ launched earlier this year, the company hoped it would provide an “immersive magazine and news reading experience” that merited the ongoing monthly subscription. To be sure, around 200,000 subscribers signed up for a first free month, yet...

This Engagement’s Over – How Some Publishers Broke Up With their Readers

26 November 201926 November 2019|Magazine

We’ve all seen it happen: a print publication decides to go digital-only, or, as in the case with Seventeen, move to a “special issue” format. Undoubtedly they save money not publishing in print … but what are they losing in...

Meredith Diving Back into Subscriptions for Coastal Living

25 November 201925 November 2019|Magazine, Print

Meredith is in the news yet again, this time with word that they’ll begin selling subscriptions again to Coast Living magazine. “The news comes a little over a year after declines in print advertising led the company to scale back...

A Perfect Free Font for the Luxury Age of Print

22 November 201922 November 2019|design

Print is undergoing a renaissance of late, as brands realize the power of using print to signal a luxury brand experience. In keeping with the ooh-la-la experience, Adallyn is the perfect font for those high-end print projects. Created by India-based...

Print is All Ooh-La-La for Luxury Brands

21 November 201921 November 2019|Print

When it comes to the luxury goods market, publishers are leveraging the value of print to reach and influence this very special audience, according to Piet van Niekerk in FIPP. “FIPP and UPM’s latest white paper, titled ‘Luxury in media:...

Did the Influencer Bubble Just Burst?

20 November 201920 November 2019|Digital, Social Media

What do the BBC, Google, Amazon and social media influencers all have in common? According to a Mindshare survey of UK customers, they all have zero (or worse) credibility. “Most UK consumers believe the BBC, Amazon, Google and social media...

Looks Like Meredith is Banking on the Niche

19 November 201910 November 2021|Magazine, Print

Are we witnessing a very public example of the swing from mass market to niche in magazines? In October, Meredith National Media Group announced they would cease publishing Family Circle, an iconic mass-market magazine, at the end of this year. ...

Generation Z Swings the Pendulum Back to Reality

19 November 201919 November 2019|Print

They are quickly approaching 40% mark of all U.S. consumers and will number close to 73 million strong in a year or so. Nope, they aren’t Millenials, they are Generation Z, sometimes called Millenials 2.0. And for brands that are...

Substance and Meaning – the Key to Luxury Print

18 November 201918 November 2019|Magazine, Print

For the lucrative luxury market, the idea that print is out of fashion has never felt more outdated, according to Print Power. The stats themselves prove this to be true: 55% of luxury brands’ advertising spend will go to print...

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