Why We’re All Marketing to Five Generations at Once
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With Baby Boomers staying in the workforce longer and Gen Z being the first “fully digital” generation at work, B2B marketers have a tricky challenge. Effectively marketing across five generations – Baby Boomers, Generation X, Millennials, Gen Y and Gen...
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Indie Magazine SOFA Gives Gen Z what they Really Want
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“You mean it’s going to be a real print object?!?!” That was the reaction SOFA founder and publisher Ricarda Messners got from her 16-year-old co-publisher of an upcoming issue of the youth culture magazine. For Messners, it encapsulates what Gen...
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How to Help Your Customers Fall in Love with You
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Eat, print, love. That’s a perfect name for this website, created “for the love of print” and billed as an inspirational resource “for all things print, paper and design.” I just read a post from their blog that beautifully echoes...
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Indulge Yourself in These Luxurious Free Fonts
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Belinda, from Bulgarian design house VP Creativeshop, is ideal when you need an elegant signature-like script font for branding projects, package design, headers or as a stylish overlay to a background image. Just the right mix of style and substance...
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