June 2019 - Page 2 of 3 - Freeport Press

It’s Time for College Marketers to Raise Their Print Bar

19 June 201919 June 2019|Marketing, Print

Be the change you want to see. It’s a well-known philosophical saw … and it holds true in business too. For Sandy Hubbard writing in Print Media Centr, it’s not enough to talk about good print products. It’s our duty...

Bringing Paid Subscription Growth Out of the Dark Ages

18 June 201918 June 2019|Magazine

Adjustable seats. Dean Horowitz writing in Folio: uses this unlikely analogy to help us understand a critical problem in the magazine subscription model of late. “One size fits all just doesn’t work,” Horowitz writes. “Warplanes were once designed to fit...

Innovators and Outsiders are Revolutionizing what a Print Magazine Can Do

17 June 201917 June 2019|Magazine

It’s no secret I have a pretty firm answer to the question of what constitutes a magazine. Despite the multi-channel content distribution reality for magazine media brands, a “magazine” is a tangible, concrete, ink-on-paper experience. I don’t see that definition...

Certified Organic for Your Free Font Friday

14 June 201914 June 2019|design

Nestled among your collection of sturdy, practical and eminently readable fonts, there’s always room for a little organic loveliness. This week, we serve up two such fonts, guaranteed to bring a touch of the unique to your next design. Hamurz,...

Bauer Media Fires a Shot Across the Bow of the Newsstand Duopoly

13 June 201913 June 2019|Magazine, Newsstand, Print

In much the same way that the digital ad industry is dominated by the Facebook/Google duopoly, the newsstand distribution model is largely run by two major wholesalers who handle around 90% of retail magazine distribution. This untenable situation has one...

Fighting Short-termism with the Facts of Modern Print Advertising

12 June 201912 June 2019|Catalog, Magazine, Print

Short-termism … it’s the practice of concentrating on immediate gains or profits at the expense of long-term security. And some industry experts believe it’s rampant in current ad strategies. “Digital can produce cheap, quick results,” said Helen Bazuaye, global editor...

The Industry Asks … Again … What’s a Magazine?

11 June 201911 June 2019|Magazine

Is a magazine essentially a distribution vehicle for a publisher’s content? The debate came to the forefront several years ago when publishers started using the term “magazine media brand” to describe their organizations. As I said at the time, this...

The Cult of Print – Industry Voices Speak on Why They Love It

10 June 201910 June 2019|Magazine, Print

Around here we talk a lot about print’s superpowers – those inherent qualities that make print such a unique experience. Clearly print has some distinct properties that have helped the medium last for centuries as part of the human experience....

Rock a Little Techno-Grunge This Free Font Friday

07 June 201907 June 2019|design

Techno fonts were all the rage in the early digital years, but lately they’ve fallen out of favor as designers embrace the hand-crafted, artisanal look. Still, there’s always room for a good techno-grunge font or two. Take a look at...

Make Your Readers Happy – Forbes’ Not-so-secret Reason Why Numbers are at an All-time High

06 June 201906 June 2019|Magazine, Print

“Success stems from reinvention during periods of strength, rather than during distress.” That, according to Forbes’ Randall Lane, has been a guiding mantra in the 100-year+ history of the Forbes publishing empire. It’s also why the brand is forging ahead...

Prev 1 2 3 Next

Quick Links