January 2018 - Page 3 of 3

Bring Back Creative Subscription Sales this Year

10 January 201810 January 2018|Magazine, Print

According to circulation consultant John Morthanos, the magazine industry is missing the boat on selling subscriptions. “As an outspoken advocate of newsstand sales and someone with experience in circulation marketing, I find there is a correlation between the loss of...

Everything You Need to Know About Print Advertising

09 January 201820 September 2021|Print

Digital advertising gets a lot of attention these days, but don’t assume print advertising is not alive and well. Studies repeatedly show print ads are more effective at building trust, making good impressions, fostering engagement and other key metrics.In fact, statistics suggest it’s...

FIPP President Sees a Good Year Ahead for the Print Magazine Industry

09 January 201809 January 2018|Magazine

“I think it’s going to be a pretty good year, actually.” That’s what FIPP’s new President and CEO James Hewes had to say in a recent interview with Samir “Mr. Magazine” Husni. “It’s funny you know, ever since I took...

The Mr. Magazine Manifesto for 2018

08 January 201808 January 2018|Magazine

Samir Husni gives us some top industry quotes to move us forward into the new year. “Magazines are money makers.” That’s the quote Samir “Mr. Magazine” Husni chose to open his 2018 manifesto on the magazine industry. Husni, who is...

Go Big and Bold with Two Free Display Fonts

05 January 201805 January 2018|design

Jump start your 2018 design ideas with two fonts destined to draw attention. We had a lot of fun sharing free fonts every Friday last year, and we’re continuing the tradition into 2018. This week, we offer two fonts designed...

The Office Isn’t Paperless for a Reason

04 January 201804 January 2018|Paper

It was the mid-1970s, and the idea of the “paperless office” was published in Businessweek by the head of Xerox’s research lab. “It painted a not-incorrect picture of future workers going about their business accessing and analyzing information on screens,”...

Science Says: Print Advertising Works for 2018

04 January 201804 January 2018|Advertising, Print

For Jenna Bruce, singing the praises of print comes naturally. She makes her living through print advertising, so of course, she’s a big fan. But as Bruce points out in Media Space Solutions, “sometimes, in order to convince people of...

Millennial Marketers and the Resurgence of the Catalog

02 January 201802 January 2018|Catalog, Print

The Millennials are growing up. Loosely defined as being born between 1982 and 2002, the oldest “kids” in this bracket are now in their late 30s. As they age, they are moving up the ladder and into positions of more...

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