November 2017 - Freeport Press

And the Digital Pendulum Takes a Big Swing Back

29 November 201709 November 2021|Advertising, Digital, Print

Talk about a pendulum swing. Wow.It wasn’t all that long ago we saw stories everywhere about how digital was killing off print. I’ll admit we got a bit tired of the hysterics; in fact, we were already rolling our eyes...

Why Brands Can’t Build Trust on Digital Alone

28 November 201728 November 2017|Digital

It’s no picnic being a marketer these days. As Jeremy Kressman writes in Emarketer, “the methods and sources consumers use to vet products online is undergoing a significant shift.” “Even as some consumers place less trust in brand messages like...

Dear Digital, The Honeymoon’s Over

27 November 201710 November 2021|Digital, Print

“Ten years after the iPhone first swept us off our feet,” writes David Sax in the New York Times, “the growing mistrust of computers in both our personal lives and the greater society we live in is inescapable.”Sax notes the...

Data Shows the Short-term Approach to Marketing is Hurting Businesses

27 November 201727 November 2017|Uncategorized

When brands focus on immediate returns, marketing returns suffer. Here’s how. Magnetic Media is always a good go-to source for the magazine industry. Now, they offer a new report on the dangers of “short-termism” in ad strategy, with its emphasis...

A Little Something Different for This Week’s Font Friday

24 November 201724 November 2017|design

It’s not the 12 Days of Christmas; it’s even better. The “36 Days of Type” is an annual global challenge that celebrates the creative possibilities of the English alphabet. Each participating designer creates an alphabet in their own style, and...

WSJ Says Book Publishers are Getting Back to Basics

22 November 201722 November 2017|Print

The future of the book publishing industry looks … a lot like the past, with a couple of key exceptions. Publishers are getting back to basics, adjusting their business models to leverage the upswing back toward print and focusing on...

Reader’s Digest and their Digital-to-Print Health Guide

21 November 201721 November 2017|content, Digital, Magazine, Print

The digital-to-print trend continues, this time in Reader’s Digest. “Reader’s Digest is publishing a unique issue this week, curating its most successful digital health content to create a special ‘Ultimate Health Guide’ print issue,” explains Sara Guaglione in Media Post. “The...

Is Losing $100 Million Enough to Make You Change Your Mind?

21 November 201710 November 2021|Catalog, Print

Daniel Dejan knows he’s got some skin in the game when it comes to his thoughts on print.“You might expect a paper company to tell you that print is not dead but who wants to argue with The New York...

Two Solid Reasons Associations Need Print

20 November 201720 November 2017|Magazine, Print

For Raegan Johnson, a marketing expert in the association space, the buzz about digital marketing methods may be overshadowing an important fact. “It seems like all the marketing buzz these days is on digital methods like search, social media, and...

It’s Beginning to Look a Lot Like … Christmas Catalogs

20 November 201720 November 2017|Catalog, Print

Bonobos, Cuyana, Lunya: these three brands have more in common than being digital-first brands. They are joining the ranks of e-commerce retailers who are sending print catalogs this holiday season. “It’s about marrying brand, product and business simultaneously,” said Micky...

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