August 2017 - Page 3 of 4 - Freeport Press

11 August 201711 August 2017|design

Korneuburg Slab is gritty, quirky and a great paragraph font. Designer Flö Rastbichler took inspiration from the beautiful city of Korneuburg in Lower Austria and created this masterpiece, reminiscent of the multiple arches in Korneuburg’s architecture. Download it at Behance. While we’re talking...

The Everyday Office in Miniature, and Soon in Print

11 August 201711 August 2017|design, Print

These are so great. Photographer Derrick Lin has turned the every day into the fantastic and captured them on his iPhone. “Working only with his iPhone, desk lighting, and a broad array of miniatures, Lin creates visual commentary on office...

Dear Marketers, This is a Football

10 August 201710 August 2017|Magazine, Marketing

The legendary Packers coach Vince Lombardi knew how to bring things back to basics. His iconic “Gentlemen, this is a football” speech served to ground the 1961 squad and bring them back to the moment – a moment full of...

Art Meets Neuroscience…and It’s Stunning

10 August 201710 August 2017|Print

Neuroscience – and in particular its application in marketing – has been hot news lately. Advances in the field are helping us understand why consumers are triggered by particular stimuli. And this is helping brands create better experiences for their...

What’s Happening to Our Teens? A Troubling Wake-up Call

09 August 201709 August 2017|Digital

Jean Twenge is not a nostalgist, stuck in a hopeless longing for the good old days. She’s a professor of psychology at San Diego State University who has been researching generational differences for more than 25 years. What she’s learning...

Big Data and the Potential of Real Time Direct Mail

08 August 201708 August 2017|Print

Direct mail gets an undeserved rap for being old fashioned – and it’s still one of the highest performing channels out there. “The response rate for direct mail is 5.1%,” explains Paperplanes’ Dan Dunn in a MarketingProfs podcast. “Compare that...

Tail Magazine, a Cure For What Ails This One Doctor

08 August 201708 August 2017|Magazine, Print

“I hate to admit this, but it really happened out of a little bit of anger.” Dr. Joseph Ballarini was recently interviewed by Samir “Mr. Magazine” Husni on the reasons behind his launch of Tail, the only saltwater fly fishing...

How Influencer Marketing is Taking a Page from Direct Mail

07 August 201707 August 2017|Marketing, Print

Remember the early days of celebrity endorsements on TV and in print? This initial form of influencer marketing took root in the marketing zeitgeist. And it’s evolved with technology, creating an entire genre of social media influencers. From there, we’ve...

One Strategic Way to Boost 3 Important Brand KPIs

07 August 201707 August 2017|Marketing, Print

Trust – it’s essential to brand growth. Marketers understand the role the trust has in building customer relations, which influences everything from lead generation to sales to referrals. Without trust, creative marketing might work for a while but won’t lead...

Free Font Fridays with an Old West Twist

04 August 201704 August 2017|design

Both of this week’s free fonts would look at home in a John Wayne movie poster. Pony up and get ‘em now. We love a good throwback, and this week’s font choices both have a bit of the Wild, Wild...

Prev 1 2 3 4 Next

Quick Links