January 2017 - Page 2 of 4

How Publishers are Ruining their Online Sales (and How to Stop It)

23 January 201723 January 2017|News, publishing

Robert Grainger has a bone to pick with publishers. In this era of fake news and renewed interest in long-form content, he believes that consumers are more than ready to pay for good journalism. The problem, according to Granger (a...

20 Years On, Wallpaper* is Still Growing

20 January 201720 January 2017|design, Magazine, Print

Wallpaper*’s editor-in-chief has elevated the magazine to a full-fledged design brand. Wallpaper*, the iconic design magazine that continues to break new ground, turned 20 last fall. The anniversary issue was much-celebrated (and with good reason – it is stunning) and...

The Financial Times and the Business Model that Works for Print

20 January 201720 January 2017|News, Print

A decade ago, John Ridding, CEO of Financial Times Group, made a bold call when asked if print news would still be the significant format in 10 years. “Digital delivery was developing fast, with the disruptors, led by Google and...

A Seismic Shift in the TV Ad Model is Coming

19 January 201719 January 2017|Advertising

Led by huge brands like Coco-Cola and P&G, the ad industry is seeing the pendulum swing back to traditional broad-reach programming. Underpinning the massive ad disruption brought by the digital revolution was the idea of highly targeted reach. Rather than...

Why the Paperless Office is a Busted Myth

19 January 201719 January 2017|Paper

They’ve been talking about this for more than a quarter century now, but the idea of an office going truly digital just isn’t going to happen anytime soon. The paperless office: The rumbles of what many people thought was an...

Rising Up: 2017 Being Hailed as the Year of the Magazine

17 January 201717 January 2017|Magazine, Print

From industry insiders to marketing gurus, the talk is all about how magazines could rule this year. We can’t like this enough. This year, we’re expecting a whole lot of love for indie titles, and the print magazine industry in...

Pulizzi Drops a Bomb about Long Form Content

17 January 201717 January 2017|content, Marketing

Hold on tight, folks. When Joe Pulizzi speaks, content strategists listen. And Pulizzi just dropped a bomb about the importance of long-form content – in-depth articles, detailed podcasts, longer videos, and custom brand magazines. Social media has changed the way...

AMI Gets Slapped with Native Advertising Complaint

16 January 201716 January 2017|Advertising

It’s finally happened; the National Advertising Division (NAD) of the BBB is holding a major publisher responsible for the way native advertising is presented in its publication. “American Media, Inc. has agreed to discontinue certain advertisements that ran in weekly...

Bitesize Content and the Magazine Blowback

16 January 201716 January 2017|Magazine, Print

What’s the difference between a magazine and a successful magazine these days? Reema Khrais writing in Marketplace set out to discover the answer. “Every year, dozens of magazines fold their print editions,” Khrais notes. “Next month, Condé Nast will say goodbye to...

A Graphic Designer’s Photographer: Izabela Habur

13 January 201713 January 2017|design

Meet iStock Photos’ signature artist of the month…and download a freebie. Stock photography has come a long way since the days of cheesy poses and stiff suits. And iStock Photos by Getty Images has a lot to do with that,...

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