November 2016 - Page 2 of 4

U.S. Publishing and the Nice, Healthy 2015 Bounce

18 November 201618 November 2016|publishing

IPA data shows that the U.S. publishing market still ranks as the world’s largest market by a wide margin, and revenue was up close to 10% in 2015. By far the world’s largest publishing marketing, the United States, saw a...

Yeah, It’s Not Really About Dead Trees

16 November 201610 November 2021|Paper, Print

We all know trees die to make paper, right? Well, not really, as Will Glassman in Inspired School Marketers explains:“I live within walking distance of Historic Rittenhouse Town in Philadelphia,” writes Glassman. “William Rittenhouse built America’s first paper mill at...

Point, Click, Advertise

15 November 201615 November 2016|Advertising

Are these the programmatic ads that actually work? “It’s that time of year again!” notes this article from MediaBids in Print Observer. “Time for your readers to find the perfect gifts for their family and friends! MediaBids can help by...

Up North, the Preferred Magazine Platform IS…

15 November 201615 November 2016|Magazine, Print

For Canadian magazine readers, the data shows that print is definitely first choice when it comes time to read. We are pretty clear about U.S. magazine readers and their preference for print titles, but how about our neighbors to the...

Can Artificial Intelligence Be Trained to Evaluate Art?

11 November 201611 November 2016|design, Magazine, Print

The publishers of EyeEm Vision turned to a computer to curate an issue of their print magazine. The results are stunning. Earlier this fall a hot topic making the rounds was “Can algorithms replace human editors?” Discussions were prompted by...

Hot Trends in Regional Magazine Revenue

10 November 201610 November 2016|Magazine, Print

BoSacks has a thing for regional titles and the people who create them. “Each time I go a CRMA event the air is charged with excitement, brothers and sisters sitting in a conference room sharing new ideas and divergent internal...

Why Publishers are Dropping Those Promoted Story Links

10 November 201610 November 2016|Advertising, Digital

Usually labeled something like “Around the Web” or “You might also like,” those paid content links may be seriously undermining publisher credibility. We’ve all seen them, and most likely have clicked on them; paid links to “other content” at the...

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