November 2016 - Page 3 of 4

Can YouTube Make the Switch from Platform to Publisher?

09 November 201609 November 2016|Publisher, Social Media, VIdeo

The numbers underscore just how difficult it is to convince folks to pay for something they’ve had for free all along. YouTube is ubiquitous. The platform has more than one billion monthly users, and is growing by the minute. Their...

The Best Mudslinging Ever Printed

08 November 201608 November 2016|Print

As Election 2016 wraps up, enjoy this timely look at some of the best and most cringe-worthy posters in U.S. history. As the 2016 election cycle finally comes to a head, we thought you’d enjoy this trip through the way-back...

The Craft Beers of the Magazine Industry

08 November 201608 November 2016|Advertising, advertorial, Magazine, Print

For one publisher, making the move from mass market to regional has been a beautiful eye-opener. “We think of ourselves as craft beer or craft cheese; it’s handmade in a region, and people love the handmade aspects of what we...

Fonts are Having a Field Day: 2016’s Best So Far

04 November 201604 November 2016|design

See which ones the top voices in the industry are choosing as their favorites, as typography blossoms in creative ways. Is it just us, or has 2016 been a banner year for new fonts? In May we covered some rising...

How One Artist Utterly Transforms Found Paper

04 November 201604 November 2016|design, Paper

Ben Lewis Giles is turning old paper into stunning new works of art through his brilliant and painstaking collages. Ben Lewis Giles has a thing for paper. “Much of what I use is from vintage books and encyclopedias, as well...

The Ad Comeback Story of the Decade

03 November 201603 November 2016|Advertising, Magazine, Print

Industry studies show that the benefits of magazine ads often outweigh newer digital avenues, particularly in the all-important area of building consumer trust. Ten years ago many in the industry were saying that magazines were down for the count. As...

Condé Nast Takes VR Outside the Box

02 November 201602 November 2016|Digital, Magazine

Print-triggered augmented reality advertising is coming soon to VR headsets near you… and it’s a whole new way to see print. The next level of print and augment reality seems to be on the horizon. “HTC has just launched a...

Mass Market Fashion … Is It Getting Real?

02 November 201602 November 2016|Digital, Magazine, Print

While they may not be industry experts, the college generation knows what they want in a magazine. “What does the future of fashion magazines hold?” The question was posed to open an article written by Daisy Guy that appears in...

15 Years of Delicious Premium Publishing

01 November 201601 November 2016|Magazine, Print

For the folks behind News Corp’s Delicious title in Australia, it’s been a case study in audience building tactics. Q: What’s pink and blue and looks good enough to eat? A: The cover of Delicious’ 15th birthday issue. And it’s...

What Four out of Five Consumers Do Every Single Day

01 November 201601 November 2016|Print, USPS

Want almost guaranteed connection with your audience? This is it. In spite of massive changes in how businesses do business and consumers consume, when companies are looking for the most direct pipeline to new customers, direct mail remains a solid...

Prev 1 2 3 4 Next

Quick Links