February 2016 - Page 2 of 4

WIRED to Offer Ad-Free Reading…for a Price

18 February 201618 February 2016|Advertising, Website

Want to use an ad blocker on their site? It’s gonna cost ya. What’s $1 worth these days? For Conde Nast’s WIRED readers, $1 can mean an online ad-free experience. CN executives are so frustrated by the nearly ubiquitous ad-blocking...

More is Less at the USPS

17 February 201617 February 2016|USPS

That 3.3% increase in operating revenues covers as actual loss of a quarter billion. For years now, mainstream media has been speculating the coming demise of the U.S. Postal Service (USPS). It’s become painfully obvious that reforms need to happen...

The Money We Waste on Millennials

17 February 201617 February 2016|Advertising, Digital

The ad budget you spend on digital ads to reach that coveted group is probably pointless. Sorry. Almost 2/3 of millennials use ad-blocking extensions on their browsers (according to eMarketer) and that could be rendering your digital advertising spend useless....

An Ounce of Ad-Free Prevention

16 February 201616 February 2016|Advertising, Magazine, Print

Taking a page from brand magazines, the Rodale publication continues its pioneering ways. We’ve seen them already. . . magazines without advertising. They typically belong to the new wave of brand journalism and lifestyle enablers that have chosen to publish...

WSJ Breaking up with LinkedIn?

16 February 201616 February 2016|content, Social Media

In a decidedly “it’s not me, it’s you” move, The Wall Street Journal removes its LinkedIn sharing option on its articles. What’s behind the breakup? Just as Prevention magazine announced its breakup with advertisers, the Wall Street Journal announced a...

I’ll See Your E-Book and Raise You Two Real Books

15 February 201615 February 2016|Print

For Millennials, maybe the constant use of a screen has made the experience of reading a printed book an enjoyable oddity. Or is there more to it? Back when e-books were surging in popularity, intense hand-wringing by a cadre of...

To Everything Kern…Kern…Kern…

12 February 201612 February 2016|design

How to fix it when the type just looks off; 9 pro tips you need to know. It’s Friday, a good day for a little design lesson and maybe some audio from The Byrds. “Have you ever looked at a...

Turning Up Your Indie Brand Power

11 February 201611 February 2016|Advertising, Marketing

With tech barriers to publishing ridiculously low, success depends on the power of your brand. “It’s very easy to build an app,” said AOL CEO Tim Armstrong at last week’s American Magazine Media Conference. “It’s incredibly hard to build a...

Top Ad Exec on Why Print is Hard…and Worth It

11 February 201611 February 2016|Advertising, Catalog, design, Print

When top industry figures start talking about print in these kinds of terms, you know the resurgence is real. “In a busy, crowded world, [print] is a moment of silence, stillness and communion of ideas between viewer and artist.” This...

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