July 2015 - Page 4 of 4 - Freeport Press

08 July 201508 July 2015|Magazine, Marketing

“The goal is to be what we are, a great content company, and not a magazine company. We are a great content company that survives and lives on every form of distribution.” In no uncertain terms, Time Inc.’s chair and...

How to Save 2% on Your Direct Mail This Year

08 July 201509 November 2021|USPS

Okay, the USPS has had its share of challenges, and has certainly been the cause of a lot of uncertainty for mailers this year. So we are happy to share this bright spot in the ongoing drama that is postage...

Magazine Launches Outpace Closures Almost 3 to 1

07 July 201507 July 2015|Magazine, Print

The newsstand experience continues to evolve, with an ever-changing façade of new titles in several categories -- like Smithsonian Journeys, a gorgeous newcomer this year, and Adventure Outdoors Magazine, which puts a survival spin on the great wide world. “In...

Riding the Numbers Rollercoaster

07 July 201507 July 2015|Magazine, Print

When it comes to counting magazine launches, the industry generally respects the stats of Samir “Mr. Magazine” Husni as the real deal. So when Husni says the industry is on an uptick, we pay attention. “While the numbers are down...

What Publishers Can Learn From Taylor Swift

06 July 201506 July 2015|publishing

Taylor Swift is a music industry hero last month, after telling Apple to pull her music from its shiny new “revolutionary” Apple Music. At issue was Apple’s decision to no pay royalties during the service’s three month trial run. She...

Splitting Hairs: An Essential Photoshop Hack

05 July 201505 July 2015|design

Just about every designer has run into this challenge at least once: how to remove a person from the background without making their hair look like it was just chopped off. Thanks to Steve Patterson for this great tutorial in...

Retro Media Rebounds Against Digital

02 July 201502 July 2015|Print

Vinyl sales are rising, radio audiences are seeing growth, and print is bouncing back with a bang. No, this is not some throwback to the fifties, this is happening right now in 2015, according to Simon Creasey in Print Week....

How to Kick Up Your Collectability Factor

02 July 201502 July 2015|Magazine, Print, publishing

Looking back on the last eight years, Samir “Mr. Magazine” Husni has compiled some invaluable lessons in what publishers today must do to keep and grow an audience. It has little to do with bells and whistles and digital interfaces,...

How to Be a Lifestyle Enabler

01 July 201501 July 2015|Magazine, Marketing, Print

When a brand can think outside its own product box and imagine the lifestyle those products help to support, amazing things start to happen. Such is the case with mattress company Casper, which recently launched a digital magazine call Van...

Print Magazine Sift Has Us Hungry for More

01 July 201501 July 2015|Magazine, Print

The yearly arrival of the King Arthur Flour holiday catalog signals the real start of the season around here. And now, the company has launched Sift, a print magazine that is bringing scrumptious right back into the kitchen. “Even though...

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