August 2014 - Freeport Press

5 Must-Watch Videos to Kickstart Your Creativity

29 August 201429 August 2014|design

[responsive][/responsive] We all reach that point now and then in which we feel like our creativity is on hold or bottled up. Shaking ourselves out of those doldrums can be a challenge. If your creative urges need a kick in...

Principles of Design You Can Hang on the Wall

29 August 201429 August 2014|design

[responsive][/responsive]Every designer must know and use the basic principles of good design, that’s a given. And now a Turkish Designer, Efil Turk, has made a gorgeous series of posters that illustrate these designs in living color. “It’s important for every...

7 Ways to Work Better by Working Less

28 August 201428 August 2014|Business

[responsive][/responsive]Increasing workloads, smaller staffs, new job realities: All of these things have helped to make the typical professional’s workday a bit, well, tight. So how do you maximize your effectiveness without sacrificing your sanity and your good looks? Herbert Lui...

Dear App, It’s Not You, It’s Me

27 August 201427 August 2014|Apps

[responsive][/responsive]While smartphones have become ubiquitous (almost 75% of all US adults between 18-54 now own one), close to a third of us don’t download any new apps. And only one in 10 actually pay real money for apps. According to...

Nothing Sacred: 11 Magazines to Run Fake Covers for NBC

26 August 201426 August 2014|Advertising, Magazine

[responsive][/responsive]“The Blacklist” is a breakout hit for NBC and its star, James Spader. And to further cement its popularity, NBC has convinced at least 11 major magazines to run fake covers on their upcoming issues. “Starting this week, magazines like...

Teaching the Business of Creative Writing

26 August 201426 August 2014|Editorial

[responsive][/responsive]In a perfect world, writers would create and be paid accordingly. Yet it’s incredibly tough to make a living as a creative writer. Writer and teacher Nick Rapatrazone is committed to doing something about that, and he’s starting early. “We...

Tales of the City to Launch Online and In Print

25 August 201425 August 2014|content, Print, Website

[responsive][/responsive]How does one compete in the high stakes world of fashion retailing? If you are Warehouse, you do it with a three-year commitment to content, both digital and print, according to Jennifer Faull in The Drum. “Warehouse has launched an...

Death to Content: Long Live the Editor!

25 August 201425 August 2014|content, Editorial

[responsive][/responsive]Look at any good size marketing department and you’ll probably find a content marketing manager, an online content developer, copywriters and such, but what about a professional editor? That role, or what passes for that role, is often handled by...

The Printed Catalog: A Consumer’s Turning Point

21 August 201421 August 2014|Catalog, Print

Do catalogs really work? Why, in an era when you can get practically all the information you need online, does the printed product catalog still hold a huge place in so many companies’ marketing budgets? I have a couple of...

Don’t Be Lame: 9 Reasons Your Ads Don’t Attract College Students

21 August 201421 August 2014|Uncategorized

[responsive][/responsive]They are an easily distracted and emotionally driven bunch, and marketers are trying everything to reach them. For businesses that want to attract and hold the attention of college students, it’s not enough just to be on social media or...

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