June 2014 - Page 2 of 2 - Freeport Press

How Do We Engage with Cross-Platform Magazines?

18 June 201426 August 2021|content, Digital, Magazine, Print

With magazines appearing in so many formats lately -- traditional print, web-based and app -- the question on most publishers’ minds is “which format works best to engage my audience?” To answer that question, IPC Media commissioned a survey of...

The No-Print Pothole: How Digital Only Leaves a Huge Gap

17 June 201409 November 2021|Digital, Print

Has print really had its day and can digital really replace it in the marketing mix?Explore B2B’s Caroline McCormack asks just that in her article “Cross media marketing the cast for digital vs print.”She begins her article carefully outlining the...

Only One in 10 Pay for Online News

17 June 201409 November 2021|Editorial, Publisher

We’re sure it seemed like a brilliant idea when implemented: Stop printing newspapers, save tons of money on production costs, and simply charge your readers to view the news online. And why wouldn’t it work, they thought? If people are...

Why Direct Marketing Catalogs Are Worth It

16 June 201426 August 2021|Catalog, Print

Last week Michael Fernandez of Advertising Age stated that print catalogs are outdated and marketers should “stop printing them and join the digital age.” Specifically, he says “Companies need to quit hiding behind false claims and old ways and adopt more...

5 Reasons Print is Making a Comeback

16 June 201426 August 2021|Print

And the comeback story of the year goes to: Print magazines! Far from wallowing in the old “demise of print” story, print magazines are hot this year and on pace for almost twice as many launches this year than last,...

Gorgeous Examples of Typography in Packaging Design

13 June 201426 August 2021|design

“Typography in packaging design should not only entice the buyer to get the product but be delightful as well,” notes the staff at YouTheDesigner. Like the folks there, we’ve definitely been known to purchase a product because the package was...

Does On-Demand Catalog Printing Make Sense?

12 June 201426 August 2021|Catalog, Print

Technology advances are driving our industry like never before. The reality is that our customers consume content in digital, electronic and print channels without giving a thought to what silo they are in. So it makes sense that technology will...

Digital Publishers Face Tough Road to Success in App Store

12 June 201426 August 2021|Digital, Magazine

Calling the promise of an egalitarian newsstand “probably always a bit naïve,” D.B. Hebbard gives his take on the current state of the digital newsstand in his article in Talking New Media. And pay for play is the new name...

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