Virtual or Augmented Reality – Where Do Publishers Fit?
“In my opinion no technology has promised more, delivered less, and destroyed more wealth than virtual reality.”That’s the sentiment of Stephen Masiclat, director of New Media Management at The S.I. Newhouse School of Public Communications in Syracuse.“Masiclat has spent much...
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Condé Nast Takes VR Outside the Box
Print-triggered augmented reality advertising is coming soon to VR headsets near you… and it’s a whole new way to see print. The next level of print and augment reality seems to be on the horizon. “HTC has just launched a...
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