It’s the Age of Experience, and Your Customers Want What they Want
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Last year we talked a lot about the synergy between print and digital; in fact they’ve been called the new marketing power couple. Marketers have learned the hard way that “easy” is not a good measuring stick for effective marketing, and the digital-only...
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What We Aren’t Hearing from Magazine Publishers in 2018
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It’s taken a few years, but publishing executives are becoming much clearer about the strategies they are using to grow their brands. Granted, it’s still an industry in flux, and revenue models continue to evolve. But what do the heads...
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