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The Facebook Ad Boycott is a Great Opportunity for Publishers
22 July 2020|Advertising, Digital, Social Media
For the first half of 2020, Disney was Facebook’s biggest spender, according to Suzanne Vranica in the Wall Street Journal. Now, they’ve quietly and dramatically slashed their spending on social platforms. “In the first half of this year, Disney spent...
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Will Users Be Keen on Google’s New Platform?
01 July 2020|Social Media
It’s not a social network; it’s an “experiment.” That’s the word from Google on the launch of their Keen platform. According to Monojoy Bhattacharjee in What’s New in Publishing, some are seeing it as an AI-powered Pinterest-like app, although “it’s...
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Facebook is the New Cigarette
14 May 2020|Social Media
“Facebook is the new cigarettes.” Those bold words came from Marc Benioff, co-CEO of Salesforce and co-owner of Time magazine. According to Samir “Mr. Magazine” Husni, Benioff said those words in 2019, well before the pandemic and accompanying political divisiveness...
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Agency Spending Patterns are Way Too Far Ahead of Reality
11 February 2020|Digital, Social Media
A new report from the IPA shows the generation gap in media habits is increasing, not closing, as Gen Xers and Boomers spend at least half their time consuming traditional media. “The report, for me, has one very clear takeaway...
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The Crack in the Wall of the Digital Ad Duopoly
05 December 2019|Digital, Social Media
Could we be witnessing the decline of the Facebook-Google duopoly in advertising? We’ve seen glimmers of it, as publishers like Meredith position themselves for first-party ad revenue potential. Firefox took aim at it with their proposal for an ad-free internet...
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Did the Influencer Bubble Just Burst?
20 November 2019|Digital, Social Media
What do the BBC, Google, Amazon and social media influencers all have in common? According to a Mindshare survey of UK customers, they all have zero (or worse) credibility. “Most UK consumers believe the BBC, Amazon, Google and social media...
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The Uneasy Truce between Facebook and News Media
07 November 2019|Digital, News, Social Media
In the wake of dropping engagement and rousing calls for better oversight on fake news, Facebook has announced the launch of Facebook News, which will feature content from “trusted news partners.” And many of those news publishers will actually be...
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Print’s Fine  Thanks;  It’s Social Media that Marketers are Worried About
16 October 2019|Social Media
Two years ago I made some observations on how weird things were getting in social media land. At the time, brands were just starting coming to terms with misleading video metrics on FB when the whole YouTube scandal hit. This...
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The Rise and Crash of Social Media News Cred
09 October 2019|News, Social Media
Well, that escalated quickly. According to a new study from the Pew Research Center, people are wary of the role social media plays in delivering the news, on a platform that is less than 15 years old. Yet “[i]t took...
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The One Thing Publishers Should Never Outsource
02 October 2019|Digital, Social Media
“Every publisher needs a platform. If they don’t control that platform, they are at the mercy of platform owners whose behavior is shaped by incentives that may not align with the needs of publishers.” Can I get a heck yes?...
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