Journalism in the New Decade and the Return to Reader Revenue
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When the Reuters Institute set out to uncover the key issues facing the news industry, they surveyed 233 senior media executives around the world to identify the most important current trends. Their findings are summarized in the Journalism, Media and...
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Publishers Say Email is the Top Revenue-Driving Tech in 2017
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Good old email; turns out it’s still incredibly valuable to publishers in terms of driving revenue. As Ellen Harvey explains in Publishing Executive, “34% of publishers indicated that email marketing drove substantial revenue for their businesses in 2017, the most...
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3 Hots Topics in the Magazine Media Landscape
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Digital ad revenue; the evolving B2B business model; and the aim to resolve the mission versus margin gap in association publishing: These, according to Folio’s Tony Silber, are the three key issues defining magazine media today. 1. Digital Ad Doldrums...
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Harper’s Stands Firm for Paywalls and Print
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There is one venerable title in the publishing world that is consciously not dabbling in a business model based in anything but print. John R. MacArthur, publishers of Harper’s Magazine, insists that print is the only lasting foundation on which literary journalism...
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