Publisher Archives - Page 2 of 2

Can YouTube Make the Switch from Platform to Publisher?

09 November 201609 November 2016|Publisher, Social Media, VIdeo

The numbers underscore just how difficult it is to convince folks to pay for something they’ve had for free all along. YouTube is ubiquitous. The platform has more than one billion monthly users, and is growing by the minute. Their...

Shocker: Facebook is Making Money on Your Content…and You’re Not

31 August 201631 August 2016|content, Magazine, publishing, Social Media

“Note to magazine-media executives: Social media clearly is a fabulously innovative 21st Century town square, but it’s not altruistic.” – Tony Silber, Folio: When Facebook announced yet another change to their publisher policies this month, the indignation was palpable, as...

How to Turn a Magazine Business into Multi Millions

18 May 201518 May 2015|Magazine, Print, publishing

The gorgeous office boasts an in-house Starbucks, custom artwork and weekly manicures for the staff. No, it’s not the corporate base of a high-tech company with big investment capital; it’s the home of a magazine empire built by Adam Sandow,...

Magazine Publishers Sell Magazines – Not Content

13 May 201513 May 2015|Advertising, Magazine, Publisher

As magazine publishers have made the transition to magazine media brands, something seems to have gotten lost in translation. We’ve lived through the contracted ad spending during the recent recession, which made publishers look to other avenues for revenue. But...

Interview: 614 Media Success with Print and Digital

21 April 201521 April 2015|Digital, Editorial, Magazine, Marketing, Print, Publisher

Mr. Wayne Lewis is having tremendous success with 614 Media in Columbus Ohio. We've had the privilege of working with him for many years. I asked Wayne about his success during these difficult times. Here's what he had to say: David: Wayne, please tell our audience your history...

Maria Rodale on the Future of Magazines

13 February 201513 February 2015|Magazine, Publisher

[responsive][/responsive]At this month’s AMM conference, there was much talk about magazine publishers and how they are “redefining the industry as “magazine media companies.” While the jury is still out whether this is actually happening, the landscape has certainly changed. One...

Modern Farmer and the Hipster Goat

03 November 201403 November 2014|Magazine, Print, Publisher

[responsive][/responsive]Food is hip, especially organic, home-grown down-on-the-farm food. That vibe is apparent in Modern Farmer, a farm magazine with some serious (and hilarious) attitude. “What self-respecting farm magazine would come up with headlines like ‘Inside the Mind of a Turkey,’...

Leaked from Google: Print Publishers Are More Credible

23 October 201423 October 2014|Digital, Magazine, Publisher, Website

[responsive][/responsive]It looks like Google has a crush on traditional print publishers, according to an article by D. Eadward Tree in Publishing Executive. The article refers to an internal Google doc that was leaked this spring. According to Tree, “[the report]...

“If Only You Knew Anything About Actual Publishing…”

22 September 201422 September 2014|Magazine, publishing

[responsive][/responsive] Understanding the business of small magazines is no easy feat. So when Caroline O’Donovan of the Neiman Journalism Lab dove into the topic, she went right to the source. Her interview with little magazine veteran and publisher of Lapham’s...

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