Huge Consumer Mistrust of “Greenwashing”
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Paper or digital? When it comes to consumer bills and statements, 65% of adult Americans prefer paper delivery for at least some of their bills and statements. (Source: EMA/InfoTrends, 2013). “I am more likely to see it/less likely to miss...
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Enough with the Knee-Jerk Dead Tree Hype
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We don’t mean to single anyone out. Certainly Laura Montini isn't alone as she flippantly tosses off the “going all digital is good for trees” mantra, which she did inan article last week in Inc. Her article was actually about...
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Want to Remember What You Read? Switch to Paper
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[responsive][/responsive]Do you find it hard to recall what you’ve read online or on digital readers? You’re not alone. “Going all digital might be good for trees, but it's bad for memory, suggests new research, which found that Kindle readers are...
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