Screen, Paper, Ink and the Modern College Student 
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Do today’s university students shun paper in favor of digital devices for their studies? Not according to this global study. They grew up with digital devices as part of their everyday lives -- long after the age of rotary phones...
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What Paper Means to Those Who Design For It
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Last week we wrote about the way print irrevocably altered the way humankind remembers its collecting knowledge. And now, we look at some thoughts on why the choice of paper continues to have importance in our digital age. In The...
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Yeah, It’s Not Really About Dead Trees
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We all know trees die to make paper, right? Well, not really, as Will Glassman in Inspired School Marketers explains:“I live within walking distance of Historic Rittenhouse Town in Philadelphia,” writes Glassman.  “William Rittenhouse built America’s first paper mill at...
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How One Artist Utterly Transforms Found Paper
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Ben Lewis Giles is turning old paper into stunning new works of art through his brilliant and painstaking collages. Ben Lewis Giles has a thing for paper. “Much of what I use is from vintage books and encyclopedias, as well...
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Keep that Golden Egg-laying Goose Happy
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Pursuing a print strategy with long-term potential makes more sense that focusing on short-term revenue, no matter how tempting that immediate gain looks. News publishers faced with declining newspaper sales have resorted to any number of strategies to keep their...
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More Companies Back Away from Anti-Paper Claims
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Facing mounting evidence to the contrary, companies are not so eager to take the “go digital, go green” route. It’s a good time to be a tree hugger. Two Sides North America announced last week that more than 65 big...
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That Tree Hugging Mentality is Killing Trees
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Contrary to popular thinking, going paperless does not “save” trees. Quite the opposite.Going paperless to save trees? Your plan might need some serious rethinking.“The concept of avoiding use of paper in order to save trees may seem logical and has...
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Teacher to Students: Take Notes, On Paper
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What one nationally recognized educator has to say about students and how they learn best. The 2012 National Teacher of the Year has something to say to students about effective learning. “Take notes. On paper,” writes Rebecca Mieliwocki in Paper...
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Are Your Customers Ignoring Your E-bills?
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Before you encourage your customers to switch to digital bills, you might want to know this one thing. Those electronic statements your company is sending out could be responsible for late or missed payments. And the reason is crazy simple:...
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Can this Relationship Be Saved?
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Is your magazine a one-night stand, a love affair or a long marriage? A new way to look at the reader relationship. Digital changed a lot about our world, but let’s not kid ourselves that it changed everything – like...
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