What’s the Alternative to Lousy Online Ads?
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Walt Mossberg summed up the current online ad experience succinctly: “Last Saturday, as the New England Patriots were sloppily beating the Houston Texans 34–16 in a playoff game, I wanted to look at the highlight video of a play using...
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Online Business? Here’s Why You Need Print
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“Do you operate your business exclusively online? If so, it can be easy to think your marketing budget is best spent on digital promotions,” advises Brian Morris in Business2Community. “Digital marketing should definitely be a major part of your overall...
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Yes it Has Value but No, We Won’t Pay For It
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Mixed messages from U.S. consumers on the value of Internet content means publishers and advertisers must fix their broken digital advertising models. They claim the content they consume does have significant value, yet more than 85% of U.S. adults surveyed...
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Tales of the City to Launch Online and In Print
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[responsive][/responsive]How does one compete in the high stakes world of fashion retailing? If you are Warehouse, you do it with a three-year commitment to content, both digital and print, according to Jennifer Faull in The Drum. “Warehouse has launched an...
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