news Archives - Page 3 of 5

21 June 201721 June 2017|Digital, News

Want to spread a little disinformation? Feel like riling up your political opponents with some unsubstantiated innuendo? You’re in luck. According to a new study, it’s laughably easy to get into the fake news game. “A new report from the cyber security...

Inspirational Print in this Age of Fake News

17 April 201717 April 2017|Magazine, News, Print

The news media – long criticized and now much maligned – has one ace in the hole that fake news can’t touch. And that ace is print. “Fake news relies heavily on social media to get content shared fast and...

We Have Seen Print’s Enemy …

10 April 201710 April 2017|Magazine, News, Print

… and it’s not digital. Some intriguing ideas on resurrecting print circulations. The survey How Millennials Consume Content was conducted by OnePoll on behalf of Publishing Technology. The full results can be accessed at www.publishingtechnology.com/research Smartphones are not to blame...

Fake News Alert: Dial I For Irony

05 April 201705 April 2017|content, News

Irony alert – from where we sit, a lot of native advertising and sponsored content is just a hair’s breadth away from fake news. In fact, the fake news uproar has just about killed off native advertising as a viable...

Why Differentiation is Critical during the War on Media

07 March 201707 March 2017|content, News

There is a difference between “media” and journalism; in this age of brands as media publishers, not all operate under journalistic principles. Throw native advertising into the mix – where real journalism is cozied up with sponsored content – and...

The Crisis of Mistrust and the Media Echo Chamber

22 February 201722 February 2017|Magazine, News

Businesses, non-governmental organizations, governments and the media around the world all have one thing in common: declining public trust. “The 2017 Edelman Trust Barometer, published in January this year, reveals a ‘crisis in trust’ around the world in four key...

The Publishers That are Getting Paid Content Right

16 February 201716 February 2017|content, Digital, News

The shift away from ad-supported content to paid content models is gaining momentum. Witness the New York Times’ focus on subscriptions and what that means for publishers. The once heavily ad-based publishing business model is now driven more by subscription...

This Just In….Breaking News in Print

06 February 201706 February 2017|News, Print

Newsstand sales in the US are down; this is a fact. So what are publishers doing to combat the losses? “As magazine sales shrink, publishers including Time Inc.—which owns brands like Time, Fortune, Entertainment Weekly, and People—find themselves competing not...

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