mobile Archives - Page 2 of 2

24 June 201524 June 2015|Advertising, Digital, Mobile

In April, we told you about Facebook's patent application to create a new kind of ad exchange for digital content. This month, FB and Apple both announced partnerships to host news media content that has traditionally run on publisher channels....

Viewability a Huge Headache for Mobile Advertisers

29 April 201529 April 2015|Advertising, Mobile

Interested in buying ads that are never seen? Clearly, the answer is no, and viewability issues on desktop computers are a known challenge to the industry. In fact, a study last year showed that digital marketers are getting ripped off, with...

The 30-Second Test that Could Save Your Mobile Bacon

21 April 201521 April 2015|Apps, Digital

We’ve been warned that it’s coming, and yet many businesses are still unaware (or trying to ignore) that this is happening today. Google is changing their search engine algorithm to favor sites that are fully mobile responsive – and that...

Magazines to Offer Subscriptions via Text Message

03 September 201403 September 2014|Magazine, Mobile

Acquiring new subscribers has always been a huge cost of doing business in the publishing world. And the digital evolution has certainly provided some new avenues into doing just that, with titles like Vogue and Vanity Fair now available through...

Print: From Disruption to Experimentation and Beyond

08 July 201426 August 2021|Apps, content, Digital, Mobile, Print

CDS Global’s Malcolm Netburn gave the keynote address at the recent IDEAAlliance PRIMEX East conference, and BoSacks reprinted Netburn’s remarks in his blog. In his speech, Netburn took a realistic look a print’s evolving role in the media mix, and...

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