mobile Archives - Freeport Press

What’s the Alternative to Lousy Online Ads?

25 January 201725 January 2017|Advertising, Digital, Mobile

Walt Mossberg summed up the current online ad experience succinctly: “Last Saturday, as the New England Patriots were sloppily beating the Houston Texans 34–16 in a playoff game, I wanted to look at the highlight video of a play using...

Privacy Please with the new iOS10

16 September 201616 September 2016|Advertising, Mobile

The release of iOS 10brings an array of new features and upgrades, including an important change to the functionality of the “Limit Ad Tracking” privacy setting. For ad-averse iPhone users, the Limit Ad Tracking setting has long been a nice...

Print Holds Court in the Cross-platform Ad Landscape

29 August 201629 August 2016|Advertising, Digital, Mobile, Print

While “cross-platform” is undeniably a buzzword, this data shows that brands are not all that into multi-channel campaigns. “Cross-platform is THE new buzzword, but how integrated is advertising really?” MediaRadar posed this question in May in its post, “How Integrated...

Hearst Goes All In With Unified “We Are Fashion” Campaign

18 August 201618 August 2016|Advertising, Digital, Magazine, Mobile, Print

Traditional media looms large in the publisher’s bold and innovative fall season promotions. In case anyone has lingering doubts that the fashion industry knows its bread is buttered in print, they just need to look to Hearst’s innovative fall campaign....

Rock, Paper, Scissors: Research Says Print Beats Mobile

31 May 201610 November 2021|Advertising, Digital, Mobile, Print

As retailers face the digital ad meltdown, new research shows that print’s better at driving purchases than mobile ads or shopping apps.This news might not have Target turning Cartwheels, but recent research shows that retail print ads reach more consumers...

Yes, Mobile Ad Blocking is Good for (Almost) Everyone

30 September 201530 September 2015|Advertising, Mobile

There’s an interesting conundrum in the world of mobile advertising that’s not getting much attention in the recent spate of news on Apple’s ad blocking interface. “What's remarkable and timely about enabling ad-blocking on mobile is that it collides with...

That Bloated Mobile Feeling

12 August 201512 August 2015|Advertising, Mobile

[responsive][/responsive] Before (left) - with ads, After (right) - without ads & bloat It won’t be long now. The ad blocking revolution is getting closer by the day. What it means for the industry continues to be the subject of...

The More We Connect…

16 July 201516 July 2015|Mobile

We are connected to friends all over the world…and worlds away from the people in the same room. A co-worker recently shared an unsettling story. She, her new husband and her 20-something daughter were all inside one rainy evening, hanging...

The Play’s the Thing? Get Real on Video Metrics

14 July 201514 July 2015|Apps, Mobile

Autoplay – for most of us, it’s an annoyance. For marketers, it’s spawning a whole new way to market with videos and a new way to view video metrics themselves. “Years ago, brands and agencies were doing a bit of...

What Are They DOING on their Mobile Phones?

14 July 201509 November 2021|Apps, Mobile

Look under ubiquitous in a modern dictionary and don't be surprised to see photo of a smartphone. Yes, mobile phone usage is rising dramatically – but what are users actually doing on those phones?“The battle for mobile social supremacy is...

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