Millennials Archives - Freeport Press

10 April 201710 April 2017|Magazine, News, Print

… and it’s not digital. Some intriguing ideas on resurrecting print circulations. The survey How Millennials Consume Content was conducted by OnePoll on behalf of Publishing Technology. The full results can be accessed at www.publishingtechnology.com/research Smartphones are not to blame...

Screen, Paper, Ink and the Modern College Student

04 April 201704 April 2017|Paper, Print

Do today’s university students shun paper in favor of digital devices for their studies? Not according to this global study. They grew up with digital devices as part of their everyday lives -- long after the age of rotary phones...

What Marketers Now Realize about Millennials and Print

30 March 201730 March 2017|Print

You know it’s a thing when the marketing sites are writing about it. That “thing” is the mounds of data being collected that show millennials show a strong preference for print media. “Counterintuitive as it may sound, the more our...

Hey, Guys, the Millennials are Over Here!

10 January 201710 January 2017|Magazine, Print

They were born with smartphones in their hands, and can’t even imagine balancing a checkbook on the back of a statement. Rotary phones? That’s cute. Go to a bank? Not if their lives depended on it. They’re the Millennials, and...

The Doctor Who Theory of Print and the Millennial

18 October 201618 October 2016|Magazine, Print

According to the millennial generation, a well-crafted print experience is worth the price of admission and the medium is regenerating to provide just that. While conventional wisdom would have us believe that Millennials are averse to paying for content, a...

Survey Says Millennials are Clinging to Print

02 April 201502 April 2015|Print

They were raised with smartphones in their hands, and their connection to the outside world is tethered by electronics. So of course they choose to read their books on e-readers and tablets, right? Not so, according to a new study...

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