Why Print Is So Effective when Marketing to Millennial Consumers
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We learned a few years back that if you really want to reach and engage with millennials, you need to be in print and not focus so exclusively on digital. “Perhaps the biggest surprise for many is that the digital...
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A Millennial Debunks Print Industry Assumptions about Millennials
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Jake Jackson is not your typical print industry professional. At just 23 years of age, he’s worked in the industry for two years now and sees a growing problem in the profession. “According to the Bureau of Labor Statistics, the...
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