Magazine Archives - Page 80 of 94

Will Time Inc.’s Paywalls Drive Readers Toward Print?

04 June 201504 June 2015|content, Digital, Magazine, Print, Website

Earlier this week we talked about paywall strategies and what’s really behind them. In that article we mentioned that Time Inc. is planning to roll much of their content behind paywalls this summer. “Time Inc. is no longer willing to...

6 Ways for Magazines to Build Their Future

03 June 201503 June 2015|Magazine

We’ve written quite a bit lately about the new landscape of the publishing world, as brand marketers turn to journalism and magazines are being leveraged into successful multi-platform business models. While some magazines do continue to profit with the traditional...

A Deeper Look at Paywall Strategies

03 June 201503 June 2015|Magazine, Website

Selling a product these days provides much more than simply the revenue from that product. When done properly, it provides invaluable information about the purchaser, data that is often worth far more than the cost of admission. “Publishers launch paywalls...

What Publishers Must Understand about Ingenuity in the Digital Age

01 June 201501 June 2015|Magazine, publishing

Technology has altered everything about our lives, from how we wake in the morning to how we get ready for bed. And in the process of this massive shift, it’s also radically changed our ideas of how business should be...

Monocle’s Tyler Brûlé on Making Money with Print

28 May 201528 May 2015|Magazine, Print

Tyler Brûlé managed to create a thriving media business centered on the Monocle title during a time when other publishers were wringing their hands in angst over digital and the “death of print.” He recently shared some insights with Peter...

Print Won’t Kick You Off Your Own Couch

27 May 201527 May 2015|Advertising, Magazine, Print

It’s no secret that a slew of online companies are printing magazines now. And the reasons behind each brand’s decision are as varied as the magazines themselves. According to Piet van Niekerk in Print Power, for some brands it’s about...

Madison Market a Good One for Print Magazines

26 May 201526 May 2015|Advertising, Magazine, Print

Mike Kornemann knows his market. And he knows that a majority of his readers are bullish on print magazines. “When…Kornemann speaks to classes at places like the Madison Media Institute, he always asks how many of the students read magazines,”...

Should Publishers Push Either Digital or Print?

21 May 201521 May 2015|Digital, Magazine, Print

For some of us, it’s pretty hard to be platform agnostic. Us print geeks find ourselves longing to read a format that we can touch, feel and yes, smell (an associate admitted that when her most recent issue of Southern...

How Magazines Have Turned Over a New Leaf

19 May 201519 May 2015|Advertising, Magazine, Marketing

Spend 30 years in the magazine media business and you'll tend to learn a thing or two. Tom Bureau of Immediate Media isn’t shy about laying it out as he sees it. “Yes, magazine media brands are seeing print circulations...

Red Bulletin Digital Readership “Disappointingly Low”

19 May 201519 May 2015|Digital, Magazine, Print

The folks at Red Bull have turned the aggressively-marketed energy drink into a media force to be reckoned with. (Who can forget the Red Bull logo plastered everywhere during Felix Baumgartner’s epic sky dive?) “The drink brand has become a...

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